Joanna Puchala

Business Owner @Dental Clinic Sorridents Parque Pinheiros

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I am a dental surgeon by profession, with a career that began in clinical practice and later evolved into leadership and entrepreneurship. I specialized in Endodontics and Orthodontics through comprehensive clinical programs in Brazil. However, I soon discovered my true passion lay in entrepreneurship, which led me to embark on an 11-year journey in the franchising business as a clinic owner. During this time, I successfully balanced clinical expertise with leadership responsibilities, managing multiple clinics and ensuring their efficient and effective operations. This role required a deep and diverse skill set, including business administration, healthcare systems management, financial planning, sales strategy, regulatory compliance, clinical operations and training, customer service excellence, marketing content development, patient care, and the adoption of innovative healthcare technologies. Over the course of my 18-year career, I have gained extensive expertise across various domains, which has honed my interpersonal skills, adaptability, and resilience. I am passionate about leveraging new technologies, driving product development, enhancing sales strategies, and continuously pursuing knowledge and professional development through clinical training. Keywords: clinical education, clinical training, sales, sales training, specialized sales, after-sales, marketing, customer service, customer relationship management, customer loyalty, digital transformation, digital dentistry, scientific review, educational content development, biomaterials, and scientific research.

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