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Work Background
Insolvency AustraliaMarketing Manager
Oct. 2020AustraliaFounding member of Insolvency Australia - the only online platform that includes all of Australia's Registered Liquidators and Bankruptcy Trustees under the one umbrella. Insolvency Australia aims to connect businesses and individuals with the registered professionals who can assist them with financial, restructuring, corporate or personal insolvency advice. Responsible for new business sales and the ongoing management of client relationships and liaison with prospective clients to maximise market exposure for them.
Pivotal CommunicationPrincipal
Nov. 2017Sydney, AustraliaExtensive experience as a multi-sector strategist in PR, marketing communications, copywriting, content creation, and stakeholder management across consultancies, in-house, and my own PR communications agency. Proven ability to develop and implement brand strategies that engage the hearts and minds of target audiences, resulting in profitable growth for clients and stakeholders. Client: Aussie Pharma Direct Undertook PR campaign to raise awareness about APD's Australian manufactured P2 face masks and their success in securing FDA approval to export to the US. Ongoing PR and communications, social media and copywriting. Client: Allergy Concepts Wrote website copy for a range of allergy immunotherapy treatments, plus website copy for Anapen, a new emergency treatment for anaphylaxis. Managed LinkedIn page including content creation and community management. Client: Kate Ivey Fitness Managed the national PR campaign for the Workout For Mental Health challenge. Secured 142 media placements and a 44% increase in Australian subscribers. Client: Healthy Thinking Group Project 1: As part of a global Harmony BioSciences campaign, undertook extensive desktop research to develop an advocacy landscape analysis report about Prader-Willi Syndrome in Australia. Project 2: Project and PR management of the PBAC listing and TGA registration of Brukinsa, BeiGene's targeted therapy for the treatment of two types of non-Hodgkin's lymphoma. Project 3: Established relationships with patient groups and professional bodies to help AstraZeneca recruit patients for a clinical trial for a rare dermatological disease. Project 4 & 5: Managed Embracing Carers PR campaigns in 2018 and 2019. A Merck initiative, Embracing Carers connected Australia’s largest unpaid workforce of carers with support and resources. Client: Healthicare Social media management and advertising. Content creation: copywriting, blogs and videos.
Llewellyn CommunicationsSenior Consultant
Jan. 2012 - Dec. 2017Sydney, AustraliaManaged PR communications for a range of clients across consumer, corporate, healthcare, B2B, retail, franchising, lifestyle, not-for-profit and ASX-listed companies. Clients included Cochlear Ltd (implantable hearing devices), Rheem (hot water specialist), Swimart (franchised group of pool and spa specialists), Waterco (water treatment and aquaculture manufacturer), Briggs & Stratton/Victa (outdoor powered equipment), Scotts Australia (gardening products), EcoSmart Fire (designer bioethanal fires) and Deaf Sports Australia (not-for-profit).
Pivotal CommunicationPrincipal of boutique PR agency
Jan. 2002 - Dec. 2011Sydney, AustraliaEstablished and managed a boutique PR communications agency, delivering measurable objectives and creative communication strategies which produced high impact results. Specialised in the consumer market and exhibition and trade fairs. Major clients included Sydney Showground, Exhibitions & Trade Fairs, Reed Exhibitions and Expertise Events. Also freelanced for Llewellyn Communications. Areas of expertise included consumer marketing, media outreach, media tours and media conferences, sponsorship, promotions, event marketing and management, product launches, copywriting of media releases, brochures, newsletters, advertisements and advertorials and sourcing and directing photography.
The Star Entertainment GroupPublic Relations Manager - Contract Role
Jan. 2000 - Dec. 2001Sydney, AustraliaResponsible for promoting events, functions and the food and beverage outlets. Built excellent working relationships with key media, led media famils and liaised with media at events to maintain a positive profile for Star City.
Museum of Applied Arts and SciencesPublic Relations Manager
Jan. 1996 - Dec. 1999Sydney, AustraliaPromoted major exhibitions for the Powerhouse Museum and Sydney Observatory. Managed four staff and reported to the Marketing Manager. Organised exhibition opening events from media releases, media liaison, media previews, speech writing, photography, securing special guests, run sheets, catering, invitations, rsvps, internal museum department liaison, event organisers to security.
Arena TV (now Fox Arena)Promotions & Sponsorship Manager - Contract Role
Jan. 1994 - Dec. 1995Sydney, AustraliaResponsible for sourcing, reviewing and managing various in-house and external promotions and sponsorships. Managed website and other consumer competitions in association with Arena's carriers - Foxtel and Austar. Liaised with internal and external suppliers to ensure maximum return for Arena TV.
TVSNCorporate Communications Manager - Contract Role
Jan. 1993 - Dec. 1994Sydney, AustraliaResponsible for promoting the launch of www.markfoys.com.au, the new online division of TVSN. Liaised with event managers, celebrities (to attend the launch event) and internal departments to ensure a smooth launch. Also organised media coverage of the event. In addition, promoted TVSN's association with Harrods of London and leveraged TVSN's sponsorship of the Make A Wish Foundation.
EdelmanAccount Manager
Jan. 1991 - Dec. 1993Sydney, AustraliaWorked in the consumer division on clients including Goodyear Tyre & Rubber, Toys R Us, Columbia Sportswear and Kellogg's. Key achievements: Toys R Us launch in Australia: Gained considerable events management expertise with the responsibility of launching the superstore's first 21 grand store opening events around Australia with crowds of more than 20,000 attendees. The strategic campaign received extensive earned media and helped to firmly establish Toys R Us in the Australian marketplace. Goodyear Highway Heroes Awards:
Worked on the good corporate citizen campaign to find and recognise the unsung heroes of our roads - the truckies who do good deeds whilst on the job. The campaign created excellent engagement with the public who provided nominations for the awards. The resulting Australia wide media exposure created much goodwill for Goodyear.
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