Pivotal CommunicationPrincipal
Nov. 2017Sydney, AustraliaExtensive experience as a multi-sector strategist in PR, marketing communications, copywriting, content creation, and stakeholder management across consultancies, in-house, and my own PR communications agency. Proven ability to develop and implement brand strategies that engage the hearts and minds of target audiences, resulting in profitable growth for clients and stakeholders. Client: Aussie Pharma Direct Undertook PR campaign to raise awareness about APD's Australian manufactured P2 face masks and their success in securing FDA approval to export to the US. Ongoing PR and communications, social media and copywriting. Client: Allergy Concepts Wrote website copy for a range of allergy immunotherapy treatments, plus website copy for Anapen, a new emergency treatment for anaphylaxis. Managed LinkedIn page including content creation and community management. Client: Kate Ivey Fitness Managed the national PR campaign for the Workout For Mental Health challenge. Secured 142 media placements and a 44% increase in Australian subscribers. Client: Healthy Thinking Group Project 1: As part of a global Harmony BioSciences campaign, undertook extensive desktop research to develop an advocacy landscape analysis report about Prader-Willi Syndrome in Australia. Project 2: Project and PR management of the PBAC listing and TGA registration of Brukinsa, BeiGene's targeted therapy for the treatment of two types of non-Hodgkin's lymphoma. Project 3: Established relationships with patient groups and professional bodies to help AstraZeneca recruit patients for a clinical trial for a rare dermatological disease. Project 4 & 5: Managed Embracing Carers PR campaigns in 2018 and 2019. A Merck initiative, Embracing Carers connected Australia’s largest unpaid workforce of carers with support and resources. Client: Healthicare Social media management and advertising. Content creation: copywriting, blogs and videos.