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Work Background
Blue dotContent Manager
May. 2023 - Dec. 2024● Planning and writing marketing assets across all stages of the funnel: eBooks, customer success stories, blogs, social media, and email nurturing campaigns.
● Managing agencies and freelancers to scale content including: SEO agency, designers, and content houses.
● Developing product positioning and messaging for both new and revamped products.
CitiAVP - Communication & Content Generation Lead
Mar. 2022 - Mar. 2023Tel Aviv, Israel- Supporting 5 Innovation Labs worldwide, domain heads, senior management and the Accelerator program with marketing and communications projects promoting the value of cutting edge technologies and platforms for Citi lines of business.
- Planning and producing newsletters, articles, and video content to enhance brand positioning and generate engagement for technology teams, startup accelerator, communities and professional guilds. - Delivering and promoting Innovation Labs events, panel discussions and fireside chats with internal clients and external startups and technology companies. - Collaborating with senior leaders, Marcom partners and Global Public Affairs to publish strategic social media posts and success stories.
LighticoContent Manager
Jun. 2021 - Mar. 2022Tel Aviv, Israel- Managing content development and production for a growth stage business workflow technology startup.
- Planning and writing thought leadership content: eBooks, survey reports, customer success stories, webinars, blogs, and op-ed features for lead generation campaigns.
- Developing sales enablement materials such as use case brochures, data sheets, product videos and presentations.
- Writing and optimizing landing pages and CTAs for conversion.
NamogooContent Manager
Oct. 2017 - Apr. 2021Herzliyya, Tel Aviv, Israel- Own content development and delivery for all brand messaging, product narratives, customer engagement, sales and partner enablement.
- Planning and writing full-funnel assets: eBooks, data reports, case studies, white papers, and surveys, for account-based marketing and demand generation campaigns.
- Managing freelance writers and video editors end-to-end to scale marketing blogs and customer story videos. - Running PR agency relationship to generate pitches, media placements, and award submissions.
Delivering written and video content to promote on LinkedIn, YouTube, Facebook, and Twitter.
SkyGiraffeContent Writer
Mar. 2017 - Sep. 2017Tel Aviv Area, Israel• Developed and writing web content, blogs, case studies, ebooks, white papers, email campaigns, product guides and event collateral.
• Leveraged social media expertise to distribute content on Facebook, Twitter, LinkedIn and other social platforms.
• Researched SEO & SEM best practices for organic web site optimization, PPC and display marketing campaigns.
Nubo SoftwareMarketing Writer
Jul. 2014 - Oct. 2016Israel• Managing all strategic content marketing activities for an emerging enterprise technology startup.
• Publishing media articles, web site content, blogs, white papers, email campaigns, product guides and event collateral.
• Leveraging social media expertise to distribute content on Facebook, Twitter, LinkedIn and other social platforms.
• Collaborating with international analyst firms and PR agencies to raise brand awareness and strengthen reputation.
• Creating and evaluating Google AdWords, pay-per-click and other online display marketing campaigns.
Jits MagazineNews Editor
Nov. 2010 - Dec. 2013Toronto, Canada Area- Planned, wrote and edited feature articles and video content for sports lifestyle print and online magazine.
- Researched and interviewed athletes and personalities around the MMA and Brazilian Jiu-jitsu industry.
- Managed and reviewed submissions from freelancers and volunteers to ensure high-quality content standards.
Community Care Information Management (CCIM)Communications Coordinator
Apr. 2007 - Apr. 2009Toronto, Canada Area• Implemented a province-wide Marcom campaign for a mandated change management program which built industry partnerships with over 90 healthcare organizations, published 25 media articles, and presented at 30 conferences and trade shows.
• Researched and engaged healthcare organizations, and distributed newsletters and additional marketing collateral. • Produced relevant and timely content for newsletters, web sites, intranets, training manuals, presentations and seminars to keep clients updated on the program changes.
• Championed holistic and interdisciplinary benefits of the program by producing marketing materials and events.
• Revitalized the website and client portals with updates and improved content.
CitiFinancialSenior Collector/Process Documentor
Nov. 2000 - Apr. 2007Toronto, Canada AreaHired on originally as a Collections Representative and capitalized upon clear, measured, and coherent communication abilities. Raised awareness among cardholders on credit policies which reduced delinquencies and complaints, resulting in several recognitions for performance excellence. Later tasked with the development of a policy and procedures manual for the National Collections Centre and took charge of creating the employee newsletter.
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