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Work Background
ShineOnVP of Marketing + Partnerships
Jan. 2023Amsterdam, North Holland, NetherlandsOverseeing ShineOns growing Marketing team and developing our free app into a subscription based business. Devloping a world class in app experience taking our app to the #2 POD app in the Shopify App Store. Developing relationships with partners in all aspects of our business to allow us to accelerate growth and expand into new markets. I also oversee our growing Growth Marketing department where we have developed funnels to acquire and activate merchants. Also including an info products side of the business that is helping to deversify revenue streams within the business.
ShineOnMarketing Manager
Jun. 2022 - Jan. 2023Amsterdam, North Holland, NetherlandsManaging Outbound, Inbound, and Paid Marketing for ShineOn's Print-On-Demand Ecommerce Software. Using Automation to make our team more efficient and provide a better seller experience with ShineOn. Pride ourselves on finding new way of engaging with our clients and helping them acheive their goals.
ShineOnHead of Global Accounts
Oct. 2021 - Jun. 2022Amsterdam, North Holland, NetherlandsOversee a global team representing thousands of e-commerce businesses. Develop high-performance campaigns to drive profits by utilizing Print On Demand. Work with business owners to optimize their e-commerce flows and get the maximum value from their ad spend and customers.
MarketX AgencyCo-Founder
Mar. 2021Haarlem, North Holland, NetherlandsMarketX works with US based ecom brands that are looking to expand their marketbase into Europe and the Middle East. Handling not only Opperations, Supply Chain, but also help with ads and creatives. We specialize in using AI to take winning US creatives and translate them into over 16 different languages to be used in other markets.
Country Club DropoutsFounder
Jan. 2021Tampa, Florida, United StatesGolf Less Seriously - A golf lifestyle brand built around golf not being serious, but something that brings joy to everyone who plays. Whether you are good are bad you should be able to get out and enjoy a couple hours on the golf course, and look good while doing it. Focusing on Polos but expanding into other clothing and golf accessories.
ShineOn.comHead of Buyer and Seller Experience
Mar. 2020 - Nov. 2021St Petersburg, Florida, United StatesOversaw both our Customer Service and Production Departments, instituting new LEAN practices to streamline our services. Helped to manage our Facebook community and grow it to be the most engaged POD Facebook group on the internet. Planned and recorded training videos about how to use our software, market our products, and build Shopify stores. Held weekly live training calls with our sellers offering advice and answering tough questions about our company and industry.
Nicopure LabsSenior Ecommerce Manager
Jun. 2019 - Nov. 2019Tampa/St. Petersburg, Florida Area
Fashionable INCSenior E Commerce Site Manager
Mar. 2018 - Jun. 2019Largo, FloridaManage 3 ecommerce websites with over 15000 products. Manage sales across 4 marketplaces as well as our own sites. Manage marketing and creative teams in creating all email, social, and other digital marketing. Developed an influencer marketing campaign that has been extremely successful. Manage our PPC account that spends way too much a month, our social media campaigns both organic and paid to increase ROI and drive more qualified traffic to our sites.
Data Pro Accounting Software, IncDigital Marketing Director
Oct. 2017 - Mar. 2018Tampa/St. Petersburg, Florida AreaIn charge of integration of our accounting software into eCommerce platforms. Creating a real time accounting and inventory control system that combines both web, and brick and mortar at once. Allowing businesses to control their eCommerce from their accounting software.
RanchWorx GlobalDigital Marketing Specialist
Aug. 2016 - Sep. 2017Dunedin, FloridaComplete corporate re-branding. I created a new logo, website, collateral materials, print ad campaign, digital media ad campaign. I not only designed all of these pieces but arranged all the campaigns.
Create a strategy to redesign products to make manufacturing more efficient and expand our product line. Organize our Sales team by creating sales database and analyzing sales trends and adjust our strategies.
AvalexMarketing Manager
Jan. 2016 - Jul. 2016Gulf Breeze, FlWorked with our business development team to create collateral and presentations. Created new tradeshow materials and booth designs to better introduce new products.
Footbridge Media, LLCWeb Manager
Aug. 2014 - Dec. 2015Pensacola, Florida AreaBuilding out websites
Content Creation
Graphic Creation
Web development
Page 1 SolutionsDesign Assistant
Aug. 2010 - Jul. 2014Golden, COImplemented online SEO and marketing strategies using HTML, Javascript and Drupal. Also deigned advertisements and other graphics for customer's websites.
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