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Work Background
NARBUTASMarketing Director
Jul. 2022Vilniaus, Lithuania• Leading a team of 30 marketing professionals, driving initiatives that enhance brand visibility and market presence.
• Increasing brand image through participation in multiple international fairs across Europe and America, effectively showcasing NARBUTAS products.
• Successfully launching new showrooms in key locations including Paris, London, Düsseldorf, München, Chicago, New York, and Warsaw, enhancing global presence.
• Developing comprehensive product marketing strategies, crucial for introducing numerous new products within a short time frame.
• Focusing on training programs for sales teams and clients, enhancing product knowledge and sales techniques, resulting in improved market performance.
• Actively engaging with the architecture and design (A&D) community by inviting professionals to showroom events and industry fairs.
• Managing digital marketing strategies, including social media and website content to boost online engagement.
• Coordinating high-profile events for architects and clients, strengthening relationships and showcasing new products.
• Directing market research projects to gather intelligence on customer needs and satisfaction levels, informing product development.
• Crafting compelling press releases and managing media relations and content marketing to enhance company image and awareness.
• Overseeing sustainability efforts, managing annual reports, certifications, and programs tailored to different markets, ensuring compliance with both product and ecological standards.
• Producing insightful reports on marketing performance, providing data-driven insights for strategic decision-making.
NARBUTAS LietuvaHead Of Marketing Group
May. 2016 - Jul. 2022Vilnius• Developing comprehensive and aligned strategic marketing plan • Managing marketing budget • Analyzing market needs, identifying target audiences, monitoring competitive environment
• Searching for new products and suppliers, negotiating contracts • Establishing positioning of represented brands in the Lithuanian market
• Communicating closely with the company's partners abroad and in Lithuania
• Managing digital marketing efforts including social media, SEO and website • Organizing events for architects and clients
• Creating and exploiting the synergies of the represented brands and partners for public communication
• Handling communication projects, public relation efforts and content marketing
• Building company's image and its awareness
• Organizing in-house product trainings for the sales staff
• Organizing photo sessions and video projects
• Managing the design and production of different marketing materials
• Working closely with the sales team to support their efforts
• Producing reports that give an insights into all aspects of company's marketing performance
ISTO, ARTable by ISTO, INHAUSMarketing Manager
Sep. 2013 - Feb. 2016Vilnius• Developing and implementing marketing strategy
• Analyzing market, customer needs, and competitors
• Positioning of selected furniture, cutlery, porcelain, crystal and Murano glass brands in Lithuanian market
• Searching for new suppliers, developing relationships, selecting right collections/products
• Conducting product trainings for the sales team
• Organizing events for high-end clients, architects and designers
• Developing and controlling product promotion campaigns
• Organizing the work of subordinate staff
CRONUSMarketing and Sales Manager
Aug. 2007 - Sep. 2013Vilnius• Developing sales and marketing strategies
• Managing recruiting, objectives setting, coaching and performance monitoring of sales team
• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights
• Executing successful expansion to new business areas
• Positioning the represented suppliers in the Lithuanian market
• Ensure effective, branded marketing communications, including social media, print communication, and advertising
JSC PergamasStore Manager
Aug. 2006 - Aug. 2007Vilnius• Recruiting, training store employees (up to ten)
• Scheduling, organizing and directing assignments
• Developing and implementing employee performance evaluations and improvement plans
• Resolving customer problems or complaints by determining optimal solutions
• Providing exceptional customer service and ensuring the employees also provide the same level of service
• Managing all store operational issues, including store housekeeping, store administrative duties, physical inventories
• Visiting foreign suppliers (Latvia, Netherlands), negotiate agreements, order new clothing collections
STERLING SOLICITORSLegal Secretary Assistant
Jun. 2005 - Mar. 2006Birmingham, United Kingdom• Assisting 4 lawyers working in the office
• Meeting clients and referring them to lawyers
• Managing cases, preparing legal documentation
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