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Work Background
Kirvin Doak CommunicationsSenior Vice President of Marketing
Aug. 2025Las Vegas, Nevada, United States
Credit One BankVice President Marketing
May. 2022 - Aug. 2025
HiltonDirector, Marketing - Las Vegas
Aug. 2021 - May. 2022Las VegasLeading the marketing efforts for Las Vegas and serve as the main entry point into the Marketing organization. Define destination marketing strategy- both paid and owned- to drive the commercial performance for the Las Vegas hotels and support Hilton's continued success in the market.
MGM Resorts InternationalExecutive Director of Marketing Strategy
Mar. 2017 - Aug. 2021Las Vegas, Nevada Area- Lead development and execution of all cross-property marketing campaigns (including transient targeted occupancy campaigns).
- Proactively collaborate with various internal department leaders to understand business needs, timing, business impact and expectations. - Provide strategic direction on portfolio enterprise campaigns resulting in reservation and revenue lift - Serve as the point person on governance of all enterprise-wide marketing priorities
- Work closely with e-commerce to find opportunities to optimize customer experience through digital platforms
BellagioExecutive Director of Marketing
Aug. 2011 - Feb. 2017- Provided strategic direction related to Bellagio’s brand presentation on various distribution channels to maintain accurate hotel information and presentation of the resort.
- Collaborated with all venues, departments and partners in implementing marketing activities to increase customer share-of-wallet and identify cross marketing opportunities.
- Identified trends, weaknesses and opportunities for exploring new markets. - Worked with Hotel Operations to develop offers, interpret occupancy statistics and respond to market conditions with campaigns that drive occupancy and ADR. - Oversaw the development of campaign calendars, analyses and other reporting tools that will provide meaningful insight and measurable results on campaigns. - Oversaw production budget and overall P&L of the marketing department.
MGM Resorts InternationalDirector Of Brand Management
Nov. 2006 - Jul. 2011- Started as the Account Manager overseeing work for all corporate initiatives (26 corporate departments)
- Promoted to Director of Brand Management January 2010 where I oversaw Bellagio, CityCenter, Luxor, Excalibur, Beau Rivage and Gold Strike marketing and branding initiatives - Provided education and direction regarding overall brand vision
- Negotiated and implemented agency contracts - Ensured the effective management of agency and client relations - Forecast and oversaw advertising and production budgets for accounts - Continuously sought opportunities to increase efficiency and cost savings - Trained, coached and developed support staff
Wynn Casino & ResortAdvertising/Brand Marketing Coordinator
Mar. 2005 - Oct. 2005- Worked together with Special Events and Public Relations for all functions
leading up to the grand opening of the resort
- Worked on media plans, purchasing media and providing publications with final deliverables - Assisted in the creation and maintaining of brand identity
- Coordinated all property wide photo shoots and collateral development
SK+G AdvertisingAccount Executive
Jun. 2003 - Nov. 2006- Accounts included MGM MIRAGE, Nevada Cancer Institute, KNPR Radio, - New York-New York, The Mirage, Casino Magic, Biloxi, MS. and Starr Restaurant Group
- Guided communication to collaborate creative development for new initiatives - Wrote creative briefs to turn client requests into strategic creative campaigns
- Executed special event planning for community events with Nevada Cancer Institute and the Lance Armstrong Foundation
- Worked proactively to foresee challenges and opportunities for clients
Shonkwiler Marcoux AdvertisingAccount Coordinator
Aug. 2002 - Jun. 2003- Wrote and published press releases for out-of-state client
- Lead contact on in-state client and coordinated 3 out-of-state Indian Gaming
clients
- Coordinated the traffic of jobs through the phases of creative to final delivery
- Analyzed coin-in and food and beverage head counts vs. hotel promotions
Kirvin Doak Communications
Las Vegas, Nevada, United States
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