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Work Background
Eczacıbaşı Tüketim ÜrünleriMarketing Manager - Tissue Paper Category
Oct. 2023• Effectively oversaw and directed a team of two direct reports to successfully accomplish departmental objectives
• Led Solo, Turkey's premier tissue paper brand, driving substantial brand growth
• Created and implemented strategic marketing initiatives to enhance brand presence positioning, increased loyalty and market share
• Utilized market analysis and consumer research to pinpoint product development opportunities innovation and differentiation
• Led cross-functional teams in successfully launching new products and enhancing existing offerings product lines, ensuring alignment with market demands
• Directed brand communication strategies across multiple channels, with a focus on social media platforms media, digital platforms, and traditional media
• Managed the brand's profit and loss statements, spearheaded budget planning, and optimized expense allocation for maximum
efficiency of resources
• Implemented data-driven marketing initiatives to enhance customer engagement and loyalty
• Analyzed and assessed the effectiveness of marketing initiatives, delivering valuable insights and recommendations for continuous improvement
Eczacıbaşı Tüketim ÜrünleriSenior Brand Manager | Sexual Wellbeing - OKEY Condom
Apr. 2022 - Oct. 2023• Led one direct report in translating consumer and market insights into growth opportunities
• Developed a comprehensive three-year strategic innovation and communication roadmap
• Successfully increased market share by 7 points
• Managed Turkey's first women-focused communication campaign in the sexual wellness sector
• Successfully expanded the market by engaging the female audience, thereby increasing market share and brand visibility
• Disrupted a category norm that was built around the male audience, leading to increased market penetration and consumer engagement
• Successfully expanded market presence and enhanced brand recognition by effectively overcoming category barriers
• Converted non-user males into condom users through the OKEY Rotar communication campaign
• Created and executed persona-driven digital marketing campaigns to drive brand interaction
• Strategized and executed plans to attract a younger audience, fostering brand loyalty
• Led multiple collaborative projects focused on delivering accurate sexual education resources
• Planned and executed holistic digital communication strategies across e-commerce channels, social media, digital platforms, websites, and influencer collaborations
• Formulated strategic initiatives to attract cost-conscious male demographics in a competitive economic landscape
• Analyzed market gaps and brand portfolio opportunities to develop innovative strategies and adjust pricing strategies
• Monitored brand performance consistently and devised strategies to improve brand vitality and market competitiveness
• Managed and optimized the brand's Profit and Loss (P&L) statements, ensuring alignment with budgetary goals and strategic objectives.
Eczacıbaşı Tüketim ÜrünleriBrand Manager | Sexual Wellbeing - OKEY Condom
Nov. 2020 - Apr. 2022
pladis GlobalJunior Brand Manager | Ulker Biscuits
Oct. 2018 - Sep. 2020• Developed strategic innovation roadmaps by understanding the drivers of brand growth
• Created communication roadmaps by identifying key issues and opportunities
• Led the successful execution of three communication campaigns for various brands, overseeing end-to-end implementation of 360-degree strategies
• Drove growth by spearheading product roll-out strategies from inception to trade implementation, in partnership with diverse teams
• Strengthened brand positioning of three iconic brands through packaging design enhancements
pladis GlobalGlobal Brand Marketing Intern | Godiva
Jul. 2017 - Oct. 2018Istanbul, Turkey• Developed a comprehensive understanding of consumer behavior and shopping patterns through in-depth research and analysis
• Monitored trends and derived insights for Global Gifting & Seasonal Chocolate
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