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Work Background
Passion PassportEditorial Director
Jul. 2021 - Jun. 2022RemoteWorking as part of an international team at Passion Passport saw me take on a wide range of responsibilities with the view to creating content to attract new readership and increase engagement on the website. In addition to developing the organisational and editorial vision mission and goals, buyer personas and the content strategy, I was responsible for managing both the editorial team’s people and budget. I improved content creation abilities through developing and implementing streamlined workflow processes. I shifted our approach to content to one that is grounded in SEO to improve website health and increase visibility to potential readers. In addition to this, I developed optimised content templates to improve the user experience and boost engagement metrics. To ensure that the efficacy of this new content could be gauged, I also set up reporting and analytics structures. Managing client-focused projects – including pitch, budget and timeline development, as well as workflow management – I oversaw the production of more than 150 pieces of advertorial content. Our clients included Japan Airlines, Delta Airlines, Banff & Lake Louise Tourism and others.
Go2AfricaContent Manager & Editor
Dec. 2019 - Jul. 2021Cape Town Area, South AfricaGo2Africa is an award-winning travel company that curates luxury safaris for clients in the US, UK and other international markets. Using my experience in travel writing, content management and editorial development, I applied my strategic thinking and creative ability to grow the reach and standing of Go2Africa's website for prospective and current clients. A primary focus of my role was to ensure the success and growth of our rich site content by delivering high-quality, brand-aligned content through proactive content planning and production.
EDGE EducationCopy Editor
Oct. 2018 - Jul. 2021RemoteFreelancing at EDGE Education saw me fact checking and copy editing textbooks, video lecture scripts and storyboards for tertiary-level distance learning courses. I thoroughly enjoyed this work as it allowed me to apply the experience I had in the academic editing sphere while editing and proofreading masters and doctoral thesis.
Topco MediaMarketing and Communications Editor
Aug. 2018 - Oct. 2019Cape Town Area, South AfricaTopco is a B2B marketing business. My role involved writing, editing and fact checking articles for print and digital publications, as well as all internal and external communications. In addition to these functions, I had a strong focus on working with the marketing team to create full-scope, effective digital marketing campaigns to drive lead generation and sales. My duties included writing, editing and ensuring the distribution of: - Magazine articles
- Web content
- Social media copy
- Press releases
- Sales support documents
- Lead generation content
- Radio adverts
- Corporate communications
- Email newsletters
- Client advertising copy
- Advertorials
- Scripts
- Collateral for conferences, awards and events
Mikateko MediaSub-editor
Apr. 2017 - Jul. 2018Cape Town Area, South AfricaDuring my time at Mikateko Media, I worked on three monthly magazines, a weekly community newspaper, and various bi-monthly, quarterly and annual publications. The subject matter ranged from lifestyle and business content to current affairs and Christian communications. I wrote and refined everything from snappy headlines to hard-hitting investigative pieces. My role encompassed mechanical and substantive editing to ensure that factually correct, reliable information was proliferated to our readers in language and style that spoke to them. I was also responsible for ensuring that the layout of the magazines suited the content and overall look and feel of each publication. In addition to ensuring features and articles were appropriate for each client, my role required me to write native advertising and advertorial content. I was involved in working on various publications that were recognised at the SA Publication Forum Awards. The most significant of these was the ONE magazine, Transnet's internal communications publication, which was the winner in its category.
Content TravellerFreelance Content Editor
Oct. 2016 - Dec. 2016Content Traveller required me to edit and fact check translated travel texts that were to be used as travel guides. My responsibilities included ensuring information about a variety of travel destinations was relevant and up to date.
Sable International - Professional servicesSub-editor and Traffic Manager
Apr. 2015 - Apr. 2017Cape Town Area, South AfricaAt Sable, I was part of a digital marketing team serving 11 business units across two brands within an organisation that operated on four continents . My dual role as Sub-editor and Traffic Manager on the Brand team provided the opportunity for me to use my editing, writing and time-management skills. In this role, I was responsible for creating website, blog and corporate communications content, as well as ensuring proper application of the company style guide. One of my major responsibilities was to create newsletters for various brands and maintain the integrity of the subscriber database therefor. In addition to dealing with content, I was accountable for setting deadlines for and assigning work related to the various stages of projects. This included meeting with managers to establish the parameters and details of tasks.
Creative ForrestContent Marketing Specialist
Sep. 2011Cape Town Area, South AfricaAs a freelance digital marketing specialist, I provide writing, editing and proofreading services to deliver engaging, accurate copy that communicates clients' ability to solve for their users' pain points. This includes writing and reviewing website, landing page and blog content, social media and paid advertising copy, lead generation content, press releases, news articles, textbooks, speeches, video scripts and storyboards. In addition to the practical side of creating content, I work with clients to help them define their marketing strategies to guide outputs and spend on websites, social media and other paid media campaigns.
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