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Work Background
Maynard Business DevelopmentDigital Branding, Business Development
Jan. 2022O'Fallon, Missouri, United States
FreelanceDirect Response Copywriter/Graphic Designer
Jan. 2021 - Nov. 2023O'Fallon, Missouri, United States
Maynard Marketing Group LLCOwner, Chief Marketing Specialist
Oct. 2011 - Nov. 2021Greater St. Louis AreaSpecialize in digital content copywriting, graphic design, and have attained high rates of response for clients in social media, internet marketing, websites and email marketing programs. Plan and develop marketing campaigns for diverse client base such as general contractors, residential services companies, professional services, and golf courses, via market research, strategic planning, and implementing effective internet marketing and direct marketing programs. Responsible for attracting 250 new customers over a 4 year period for a residential services company. Contributing writer for FocusOn Magazine.
Allegra Marketing, Print, MailMarketing Specialist
Sep. 2010 - Oct. 2011• Responsible for building the marketing services side of the company, and directly working with clients on marketing strategies, implementing programs to create exposure and recognition, resulting in increased business. • Directing and managing all projects from concept to completion with graphic designers and writers on staff.
LJM MARKETINGOwner
Jan. 2009 - Sep. 2010Marketing development for various clients, including strategic planning, implementation of marketing campaigns targeted to specific markets involving all types of media. Design, copywriting and development of projects such as direct mail, radio spots, branding, website design, social media advertising, PR development, web based communications.
MASTERCARD WORLDWIDEProduct Marketing
Aug. 2008 - Dec. 2008-CONTRACT END 12/08
Product Marketing
Development of Powerpoint presentations and marketing materials for global communications to banks and financial institutions.
Heavy project management to keep resources available and updated globally.
Working with agencies in project assignments, creative development and direction, quoting, scheduling and billing.
Management of monthly budgets and forecasting.
Schedule and management of global web conferencing programs.
FACETS CREATIVE SERVICES LLCOwner / Director of Marketing
Jan. 2002 - Jun. 2008Plan and create marketing campaigns for diverse client base such as restaurants, financial services, healthcare and construction industries via market research, strategic planning, and implementing effective direct marketing programs. Specialize in direct response copywriting and have attained high rates of response for clients in direct marketing programs, and other media advertising. Demonstrate excellent consulting expertise to guide clients in effective positioning of products and services to maximize market share and brand awareness. Supervisory and management of production and sales staff.
Excellent writing, communication, analytical, and problem solving skills.
SPECTRUM HEALTHCARE RESOURCESMarketing Communications Manager
Jan. 2001 - Jan. 2002Directed mass media marketing efforts for a nationwide healthcare staffing company, single-handedly spearheaded conception, design and development of all promotional materials including direct mail, advertisements, and radio spots. Consistently achieved meeting quotas due to highly effective direct marketing campaigns.
Applied superior multi-tasking abilities to coordinate nationwide conventions and job fairs, with accountability for booth design, registration, expense tracking and transport of materials.
THE REPORTER NEWSPAPERProduction Director
Jan. 1998 - Jan. 2000Supervised production staff for weekly newspaper in the Florida Keys, worked directly with Editor and Publisher on scheduling, content, and deadlines. Within 2 months, was given a raise for exemplary performance.
True Manufacturing Company Inc.Department Manager
Nov. 1990 - Dec. 1996Was given additional responsibilities to also supervise the screenprinting department of 28 personnel in the areas of scheduling, quality control and troubleshooting. Responsible for quality control checks and final approval of all graphics printed in high-volume runs. Led efforts of print department for clients that included Coca-Cola, Pepsi and Snapple. Leveraged excellent interpersonal skills to facilitate strong relationships with outside suppliers.
TRUE MANUFACTURING COMPANY INCAdvertising Manager
Jan. 1986 - Jan. 1997Pioneered company's first advertising graphics department and slashed outsourcing costs by introducing in-house development of promotional materials.
Strengthened corporate identity by revamping existing, 20-year old image.
Upgraded photography equipment and enhanced product features for 100+ refrigeration cabinets.
Navigated graphics, lighting, materials and assembly of 32x80 feet convention booth structures.
Directed design and development of all promotional materials, and effectively collaborated with CEO and exhibit builders in managing show setup at national conventions.
Supervised and managed graphic design department, 5 person department.
Administered $450,000 budget to create trade show booth structures measuring 26x140 feet.
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