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Work Background
Co-founder and Customer Success
SalesPlay XCo-founder and Customer Success
Jul. 2023
Product Marketing Intern
Coupa SoftwareProduct Marketing Intern
Jun. 2022 - Sep. 2022San Mateo, California, United States- Developed product messaging and positioning for 32 products, resulting in an analyst relations pitch deck that improved analyst ratings and increased brand recognition - Delivered compelling presentations to 20 sales enablement team members, equipping them with knowledge and tools to drive sales growth and support education industry project - Created marketing collaterals such as 6 landing pages, 2 webpages and 10 customer snapshots to effectively promote industry products - Achieved a 15% increase in engagement rate by optimizing educational sector website content for SEO and creating impactful campaign assets - Defined the go to market strategies and utilized Marketo to drive highly effective marketing strategies for the education sector resulting in a launch of the education website
Marketing Manager
SYNC Digital AgencyMarketing Manager
Oct. 2020 - Jul. 2021Detroit, Michigan, United States- Developed compelling web copy for company websites, effectively communicating key messages and value propositions to target audiences. - Created engaging and impactful social media copies across multiple platforms, driving brand awareness, audience engagement, and lead generation. - Prepared and delivered persuasive sales presentations to key stakeholders, effectively communicating product features, benefits, and value propositions to drive sales growth and close deals.
Social Media Marketing Manager
Kelly + Miranda Full Practice + Happy LIfeSocial Media Marketing Manager
Jul. 2020 - Sep. 2020- Increased customer engagement and outreach by 20% through effective management of different social media platforms - Attracted the target audience by implementing email marketing strategies and utilizing Canva and Social Bee platforms to create and schedule engaging social media posts - Ensured effective communication and delivered excellent customer service by responding to customers promptly via social media platforms
Marketing Student Consultant
Rainbow Municipal Water DistrictMarketing Student Consultant
Feb. 2019 - May. 2020Fallbrook, California, United States- Developed and implemented a comprehensive wmarketing plan, social media content calendar, and communication plan with measurable objectives to increase efficiency across internal departments - Optimized Instagram, Facebook, and YouTube channels to promote the district’s value to customers and deliver a consistent message, thereby advancing the vision and positive impact on local communities

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Sweta Mulji, Product Marketing Manager
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