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Work Background
Decathlon AustraliaCountry Offer Leader | Commercial Sport Leader & Buyer (Fitness & Running)
Aug. 2023 - Apr. 2025Melbourne, Victoria, Australia•Managed all aspects of the product life cycle from selection, Planning, allocation and end of life for Footwear, apparel, accesories and Equipment.
•Led commercial planning and forecasting for Fitness and Running at Decathlon Australia, optimizing stock management strategies.
• Managed a team of Department Managers to ensure smooth operations and high category performance.
• Developed and managed product ranges to drive category performance and analyzed customer needs and market trends.
Decathlon AustraliaCountry Offer and Merchandise Leader | Commercial Director and Buyer (Watersports)
Oct. 2022 - Sep. 2023Melbourne, Victoria, Australia• Led the curation of the entire Australian Offer and developed leading merchandising strategies for Decathlon Australia.
• Ensured Decathlon customers had all watersports essentials by buying from external brands and curating the offer based on current trends respecting open to buy.
• Achieved a significant increase in sales revenue through strategic merchandising decisions.
Decathlon AustraliaNational Visual Merchandise & CX Leader
Oct. 2021 - Oct. 2022Melbourne, Victoria, Australia• Led a team of visual merchandisers and designers at Decathlon Australia in Melbourne, Victoria, Australia, focusing on enhancing customer experience through innovative store layouts and range selections.
• Developed and implemented a cost-effective strategy for Seasonal Point of Sale rollout across the store network, resulting in increased sales and customer engagement.
• Trained retail teams on internal store planning tools to optimize store layouts and hit Linear metres Turnover KPIs effectively.
Decathlon AustraliaCommercial Director and Buyer - Fitness and Running apparel
Jul. 2020 - Sep. 2021Melbourne, Victoria, Australia• Successfully implemented a range of Winter running essential products at Decathlon Australia.
• Trailed and tested new activewear layouts with success to enhance customer experience.
• Curated an offer appropriate for the Australian market by merchandising from global ranges and buying from External Brand Partners.
•Functional managed a team of department managers to roll our strategies and bring to life instore
•Ensured that range offering was market relevant and hitting margin and turnover KPIs
Basta FitzroyOwner operator - Basta Fitzroy - Italian Cafe & Osteria
Aug. 2018 - Jul. 2021Melbourne, Victoria, Australia• Managed bookkeeping, customer service, and function management at Basta Fitzroy in Melbourne, Victoria, Australia.
• Oversaw marketing, graphic design, and social media, as well as human resources and payroll.
• Developed strong skills in multitasking, problem-solving, customer service, and team leadership.
Hanesbrands Inc.Senior Product Manager
Mar. 2017 - Aug. 2018Melbourne, Australia• Led the growth of Champion Brand in Australia, working with global partners to develop market strategies.
• Successfully secured Champion placement in major retailers like David Jones and Myer.
• Managed seasonal calendars and critical paths for brands, leading Go to Market presentations and major customer pitches.
Hanesbrands Inc.Merchandise Manager
May. 2013 - Mar. 2017Melbourne, Australia• Oversaw product and merchandise process for multiple brands worth $30mil, from concept to delivery.
• Provided market insight to international product teams and directed design team from ideation to release.
• Managed a team of 5 in graphic design, production, and product development.
• Presented GTM documentation to sales team and achieved GM $ targets.
Hanesbrands Inc.Senior Designer
Apr. 2011 - May. 2013Melbourne, AustraliaSenior Designer for the Australian Division of Champion, Performax and Leluu
Tnf GroupSenior Product Manager
Nov. 2003 - Apr. 2011Developed and Managed brands like Champion, Performax, Leluu, Track n Field.
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