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Work Background
Fortius Media Group, LLCPublishing Director
Mar. 2010Fort Atkinson, Wisconsin, United StatesThe media world is in crisis. And the truth is, it will be in crisis for some years to come. The theme is, at least in my mind, that the world needs professional media more and more, and so whatever you do, communicate well. Write with facts, use good grammar and keep communications fun and varied. At RunBlogRun, we work daily with video, audio, and text. We write short pieces, long pieces and reach out via social media. We try to learn something new each and every day, and we would love to share those explorations with you! Publishers rep for The Shoe Addicts digital video, RunBlogRun.com, NCAA championship programs , partners of RunningNetwork.com, and now, as of November 2014, 35 of the finest specialty print and digital running publications in North America, Europe and Africa. Fortius Media Group was established in 2010 as a consultancy for media initiatives in global athletics, with offices in Wisconsin and California. In January of 2014, I began to work full time with Fortius Media Group. In 2014, we went from two partners, the Shoe Addicts and Runblogrun, to thirty five. We signed all but one member of Runningnetworks 22 members by February 2014. In August 2014 we closed on the purchase of Shooting Star Media and the RunningNetwork. Fortius media is a rep firm for our 35 digital and print partners. We also manage national, global and event content for our partners. Our belief is to work locally and learn globally. Our journey has just begun!
RunBlogRun.comEditor
Mar. 2007www.runblogrun.comThis is my favorite part of my job. I write on my blog about 350 days a year. My brother, Brian, encouraged me to blog from late in 2006. I did not like it at first. From RunBlogRun, we chronicle the global world of athletics and Olympic sports.
Running Network LLCPresident
Mar. 2004 - Dec. 2013Fort Atkinson, WisconsinAs President of the Running Network, LLC, I oversaw all national advertising sales for 34 regional and national specialty running publications in print and on the web, oversaw the sales of a national sales force, work with the CFO to insure ad sales are reported properly, reports sales to the publications' and oversaw ad production staff and web development and editor. I Developed ad strategies for national sales and national editorial projects and advertorial projects. The Running Network had 34 pubs from 2003-2009. In 2009, we focused our publishing group into core regional titles, core fitness titles and core national titles. We worked on insuring each title had a modern digital face, and began venturing into social media. In 2012, we currently have 23 print titles, 29 websites, social media sites and twitter channels. Media is changing daily, and our readers tell us more about themselves, and demand more quality content , whether it be video, digital, print, twitter, social media. I am still enjoying the pace and the challenges. As we look to the Olympics and the Olympic Trials in 2012, we have positioned strong websites, digital issues (continuing to grow), social media strategies that make sense for our continued growth. The funny thing is, our print continues to grow, which I believe, is due to our digital efforts. Our mobile apps are growing in leaps and bounds and our relationship with runblogrun has taught us how to venture into the live digital world. Currently, we are looking at more digital apps, and ways to make print more timeless but also giving our consumer the abiltity to find updates on stories, and communicate with our staffs in a time less manner. Over the next few years, I will be exploring global opportunities and also would love to do a seminar at a university on the changing media landscapes.
Running Network, LLCAd Director/ Group Publisher
Jan. 2004 - Dec. 2013Fort Atkinson, WI· Assisted new new owners in the process of purchasing the Running Network, the largest and oldest consumer-based network of running publications and websites in the United States in 2004. · Directed redesign of 28 websites, including calendar and content systems, resulting in readership increase from 350,000 per month to 3.5 million uniques per month. · Responsible for directing national ad sales for 23 print publications, 28 websites and 16 social networking sites. · Manage advertising relationships, staff, budgets and business plans. During current media slowdown, managed cost cutting while ensuring jobs of nine staff members.
Chicago Sports MediaAd Sales for Running Network
Jan. 1998 - Dec. 2004Developed relationships with major footwear companies and non endemic brands, for print, and web advertising.
Shooting Star Media, Inc.Partner/Group Publisher
Mar. 1994 - Dec. 2013Shooting Star Media, Inc. was founded by Christine Johnson and myself in February 1994. Focused on track & field media, we developed American Track & Field and American Track & Field Athlete. ATF was launched in 1994 and ATF Athlete in the Summer of 1995. We were based in Los Altos, California. I was an assistant track & field coach at Foothill community college at the time, and we had just closed down American Athletics magazine. We published independently from 1994-2001, when we began working with WD Hoards as our printer of record and our business partner. From 2001-2008, we developed nine titles, in print and digital, including custom publishing properties. As group publisher at Shooting Star Media, Inc., I have started four magazines,(American Track & Field, Athletes Only, Coaching Athletics, Latinos Corriendo),purchased and relaunched five magazines as two ( California Track & Running News, Missouri Runner & Triathlete) and contract publish one publication (Fast Forward). For all 7 publications, the group publisher manages designers, editors and writers for magazines, develops year long plan for all titles, oversees publishing, oversees ad sales with small sales staff. Also works with web team to develop web strategy and new projects. My partner at Shooting Star Media, Inc. is Christine Johnson, who is President, and Group Editor. In 2008, we partnered with WD Hoards, our print partner, even more closely, and all of our sales is now done through the Running Network LLC.
Monadnock Custom Publishing, Inc.Founding Publisher/President
Mar. 1989 - Nov. 1989As president of Monadnock Custom Publishing, Inc. a division of IDG Peterborough, my job was to develop custom publishing projects in the technology sector. Under IDG President Mike Perlis ( Spring 1989) and
Roger Murphy (Summer 1989-Winter 1989), I developed a series of three
custom publications for AOL, under the direction of Steve Case. I also
negotiated the sale of the Sun Tech Journal from Sun Micro Systems
to IDG Global, with Jean Richardson, VP of Marketing for Sun Microsystems.
Due to drop off in advertising, Monadnock closed down in early 1990.
Pike Creek Press, Inc.President/Co-founder/Group Publisher
Apr. 1988 - Jan. 1994Los Altos, CAPike Creek Press,Inc. was a media company focusing on sports related publications. It was founded by Christine Johnson and myself in 1988. PCP relaunched a series of five consumer ski show programs and successfully sold them (1988), custom published a masters sports title, Masters
Running 1988, managed design, editorial, sold ads, found title sponsor, managed distribution. In Spring of 1989, founded American Athletics, a professional publication geared to high school and college coaches, and developed a youth version, American Athletics, (500,000 circ). Closed company down in January 1994, sold assets to Shooting Star Media, Inc.
Sportcare & Fitness, Inc.Founding Publisher
Nov. 1987 - Apr. 1988As founding publisher, I developed a business plan, focused company on a trade title instead of a consumer title, hired staff, trained staff, worked with designer and editor, focused on ad sales, sold $ 2 million in trade ads in six months, and launched title, SportCare & Fitness to critical acclaim. Left company after launch to pursue new launch ventures.
Runners World MagazineSpecial Projects Manager
Sep. 1985 - Nov. 1987Worked directly for Publisher Mike Perlis (Sept 1985-Nov 1986), reporting on workings of various departments: circulation, advertising, production,promotions. Focused on promotions at running events, developed Race Co Sponsorship program, where races trades race participant numbers for race numbers, developed custom publishing projects, plus running intelligence newsletter for staff and company. From Nov 1986 to Nov 1987, focused on regional race ad sales, race promotions, and represented RW under new publisher George A Hirsch (1986-2004).
Runners World MagazineAdvertising Production Manager
Aug. 1982 - Sep. 1985Oversaw ad placements in Runners World magazine (1982), managed insertion orders, billings, reports from ad reps and updated VP/Director of Advertising, Derek Clayton (1982-1985), on ad sales. Managed ad materials, ad proofs and communicated with advertisers, agencies and ad reps.
Runners' WorldSpecial Projects Manager
Jan. 1981 - Dec. 1987Established RW Race Support program, represented RW at events, sold race advertising, worked with various departments on RW presence at races, developed RW in house running intelligence newsletter.
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