Austin Convention & Visitors BureauMarketing & Tourism Coordinator
Mar. 2012 - Jul. 2013Austin, TX• Wrote copy for and maintained www.austintexas.org using SimpleView CMS software; wrote copy for in-house publication, The Austin Insider
• Created & coordinated marketing collateral and public relations initiatives to promote Austin as a premiere business and leisure destination
• Interpreted customer behavior to increase brand influence and awareness
• Managed CRM database for city-wide hotels, attractions, restaurants, meeting spaces, photographers, artists, musicians, advertisers
• Managed digital content including copyrighted images and b-roll; maintained promotional materials inventory