Assembly GlobalProgrammatic Manager for Lenovo / Zalando
Oct. 2022 - Aug. 2023Led performance analysis, systematically reviewed results against KPI goals, applied variance analysis, assessed seasonality impact over results, and investigated data discrepancy Managed the delivery and performance of paid programmatic campaigns with multi market scope from across the marketing funnel Led client facing calls focused on regular actionable insights and recommendations Developed the media focused A/B split test framework, from initial requirements to final analysis - focused on a single variable, assessed the required volume of data, and disparity to reach the 95% statistical significance Empower a team of 5 people, ensuring proper execution, adherence to SLAs, career progression and development Created self-service dashboards within Google Data Studio and G Sheets