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Work Background
Goodwill Industries of Southeastern LouisianaVice President of Community Relations and Public Affairs
Aug. 2021United StatesAs the Vice President of Community Relations and Public Affairs, I oversee the public image and messaging of Goodwill across 23 parishes, including New Orleans and Baton Rouge. My team and I work diligently to communicate that Goodwill is more than thrift stores. We transform donated items into revenue that funds job training, placement services, and housing assistance, helping individuals overcome barriers such as incarceration, foster care, veteran status, and physical or mental challenges. We empower communities through our mission-driven services, ensuring the real message behind Goodwill is heard.
New Orleans Police DepartmentDirector Of Communications
Jan. 2020 - Mar. 2021Greater New Orleans AreaLed a team of Public Information Officers to manage crime communications and media relations for the New Orleans Police Department. I provided strategic counsel to senior leadership, including the Superintendent of Police, ensuring effective public messaging across the city’s police districts. I also played a critical role in professional development for commanders, ensuring transparent and timely communications in all matters.
Whiskey & Sticks Fine Spirits & Premium CigarsOwner
Feb. 2018Greater New Orleans AreaAs the owner of Whiskey & Sticks, I’ve created a unique destination on Bayou Road in New Orleans, specializing in fine whiskeys and premium cigars. Our venue offers a relaxed and inviting atmosphere, perfect for tastings, private events, or simply unwinding with friends. Whiskey & Sticks is a reflection of my passion for crafting unforgettable experiences and fostering community connections.
ShellExternal Relations Advisor
May. 2012 - Jan. 2020Norco, LaIn this role, I provided strategic communications support to Shell’s business leaders, ensuring alignment between international and domestic messaging. I supported both internal and external campaigns, mitigating risks and enhancing the company’s reputation. I played a key role in employee engagement and project communications, including Shell’s response to environmental incidents. I also developed the company’s social media presence, increasing engagement and strengthening Shell’s brand. Key Accomplishments: Increased employee engagement in opinion surveys from 45% to 90%.
Developed Shell’s Facebook page, growing the audience to over 2K followers.
Served as a key member of Shell’s response team for national environmental incidents.
West Jefferson Medical CenterPublic Information Officer
Jun. 2011 - May. 20121101 Medical Center Boulevard, Marrero, LaAs the Public Information Officer, I managed crisis communications, promoted business campaigns, and spearheaded internal messaging. I also developed the hospital's social media presence and created video stories that engaged the community and celebrated employees’ achievements through initiatives like the Daisy Awards.
State of LouisianaDirector of Communications New Orleans Recovery School District
May. 2010 - Apr. 2011Greater New Orleans AreaManaged all external communications for the Recovery School District in New Orleans. I developed strategies to promote the district’s initiatives and handled media relations during high-profile events. I also led professional development sessions for colleagues on how to effectively manage crisis communications.
HearstWDSU Anchor - Reporter
Nov. 1996 - May. 2010Greater New Orleans AreaAs an anchor and reporter for WDSU, I covered major news events, including Hurricane Katrina and the BP Oil Spill. I produced, wrote, and reported on various topics, exercising empathy and journalistic integrity. Notable achievements include receiving an Emmy nomination for a 10-part series on a mayoral race and breaking critical crime stories.
KSDK-TV NewsChannel 5General assignment reporter
Jul. 1992 - Nov. 1996Greater St. Louis AreaCovered breaking news, including the Great Midwest Flood, and was Emmy-nominated for a series of stories on inner-city families struggling with violence. My work showcased a deep commitment to telling impactful, human-centered stories.
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