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Work Background
Indulge Boutique SpaBusiness Manager & Marketing
Jan. 2022Middleton, Massachusetts, United StatesSupporting Business Operations as a contractor
Partners In HealthSupervisor, Community Tracing Collaborative
Apr. 2020 - Jun. 2021Haverhill, Massachusetts, United States• Led high-performance team achieving exceptional service delivery - high 90%+ range. • Pioneered completion of 100% training across the program.
• Inspiring leader fostering compassion, integrity, and excellence, earning a 4.8/5.0 management performance score.
• Drove statistical analysis for performance enhancement, excelling in case handling.
• Managed training, troubleshooted challenges, and provided technology support.
• Fostered joyful and effective operations through communication and team engagement.
• Empowered team members in leading projects, statistical reporting, and partnerships.
• Cultivated open communication with visually appealing daily announcements.
• Initiated targeted 1-1 meetings and support for individual needs.
• Collaborated with peers to drive innovation, solutions, and program enhancement.
Alpha E ConsultingConsultant, Brand Evangelist, Event Strategist
Jan. 2017Haverhill, MA • Develop strategic marketing plans and budgets, elevating brand awareness.
• Generate exceptional results through integrated communications, media, PR, and events.
• Advise on revenue-boosting marketing methods.
• Drive technology adoption for enhanced community engagement.
• Innovate philanthropy programs for heightened visibility.
• Shape marketing materials through insightful market research.
• Forge stakeholder relationships via creative PR strategies.
• Provide clients with KPIs for success evaluation.
• Influence Massachusetts legislature bills for positive change.
• Consultant for Small Business Strong/Merrimack Vallely Strong coaching small business owners. • Certified to coach clients on the MGCC Empower Digital and Biz-M-Power Grants. • Co-chaired successful events, including Winning Opportunities for Women Conference, Restaurant Week, The Tasty Awards, Haverhill Christmas Stroll, The Longest Table, Fundraising Events and more.
Benchmark Senior LivingDirector of Community Relations
Mar. 2016 - Nov. 2016Ashland Farm North Andover• Drove occupancy through innovative internal and external sales and marketing strategies.
• Acted as spokesperson, utilizing prospect-centered selling approaches.
• Managed a ~450-lead pipeline, initiating home visits and creative follow-up.
• Successfully conveyed our community’s unique value in a competitive market.
• Cultivated professional networks for referral generation.
• Conducted competitive analysis, staying informed about market trends, offerings, and culture.
Commonwealth Clinical Services, Inc. > Home Health Care AgencyDirector of Operations and Business Development
Sep. 2014 - Aug. 2015Winthrop, MA• Collaborated closely with the President, driving sales functions through prospect identification, outreach, proposals, and sales process management.
• Conducted sales calls, online demos, and presentations, adeptly managed leads, and relationships.
• Organized and detail-oriented, adept in tracking and documenting activities.
• Recognized strategic thinker, understanding Sales’ role in overall business growth.
• Managed clinical services, orchestrating planning, organization, and coordination.
• Directed outreach education and optimized operations through efficient systems and controls.
• Achieved 400% business growth within six months.
Brilliance CentralDirector of Marketing and Sales
Dec. 2012 - Mar. 2016Haverhill, MA• Energized Brilliance Central: Crafted and enacted startup marketing strategies for sales surge, awareness campaigns, and online traction. From steady beginnings to ambitious launches, we drove end-to-end profitability.
• Notable Achievements: • Led marketing as Director for a $9M data center professional services client, swiftly launching AgilityERP.com within two months. • Navigated comprehensive brand, sales, training, marketing, media, and partnership strategies. • Meticulously tracked metrics across business development, strategy, and execution. • Provided executive, entrepreneurial, and personal coaching to enhance growth.
Enough Abuse Campaign, Massachusetts Citizens for ChildrenCommunications Manager
May. 2011 - Jul. 2012Boston, MACommunications strategy development, email campaign creation, media/community and grassroots outreach efforts.
- Ms. Foundation for Women cohort member “Building the movement to prevent child sexual abuse”.
- Redesigned web site strategy. Video development and production. www.enoughabuse.org
- Develop strategic partnerships for community relations, media and fundraising.
- Work with organizations and strategic partners to promote the Campaign through other networks.
- Draft/distribute press releases on timely news items; secure media coverage. Crisis management.
- Trainer for Enough Abuse Campaign child sexual abuse prevention curriculum.
Panera Bread (Boston Bread, LLC)Director of Marketing and Business Development
Jun. 2007 - Jan. 2010Watertown, Massachusetts• Led Marketing, PR, and communications with a $1M annual budget.
• Managed 20 marketing and sales reports, cultivating partnerships for revenue growth.
• Executed corporate marketing initiatives, branding, and in-store events.
• Achieved up to 12% sales increase, ranking franchise in the top 4 out of 40+.
• Ranked #3 in catering sales within six months.
• Outperformed with 9% YoY sales growth and 6% transaction growth.
• Elevated customer service scores by 15 points in 3 months.
• Revitalized underperforming franchisees with strategic marketing plans.
• Amplified non-profit partner donations by 250%.
PSMJ ResourcesMarketing Manager
Mar. 2006 - Jun. 2007Newton, Massachusetts- Designed, mailed, tracked over 2.5 million pieces of direct mail to promote architectural and engineering seminars.
- Oversee marketing communications, B-to-B sales generation, collateral and public relation strategies, and web site redesign.
- Increased revenue by 33% in the first year of one business unit.
- Design and write copy for direct mail, public relations and email projects.
- Manage one assistant to execute print and electronic design projects. Focus on direct mail and email blasts.
- Measure marketing results on a weekly basis.
PharmaLogics RecruitingExecutive Recruiter for preformulation, formulation and analytical scientists
Jun. 2005 - Mar. 2006Braintree, Massachusetts- Executive recruiter for scientists in the formulation, pre-formulation and analytical areas, 100% communication via telephone or email.
- Qualify, evaluate and recruit candidates that appropriately fit acquired positions. - Accomplish weekly statistics including: curriculum vitae receipt from applicants, acquire jobs from hiring manager, submit matching candidates and jobs, get phone screens and interviews.
- Statistics: call out/day is in the range 60 and 75.
DataPowerMedia Relations and Events
Jan. 2005 - Dec. 2005Cambridge, MassachusettsWork with press and analysts to generate interest, create corporate and technology mindshare and press sightings in business and technology publications. Manage press and analyst calendar and contact lists, write, pitch and generate interest in press releases, manage speaking opportunities, trade show publicity, submit abstracts for awards. Create and manage email publicity campaigns for press and events.
Bierly-Drake AssociatesProject Manager, Interior Design
Jun. 2002 - Apr. 2005Boston, Massachusetts- Manage and coordinate projects, involved in the planning and development of functional interiors for private residences. Analyze requirements based on needs and resources. Work on aspects for planning interior environments, budget, architectural preferences, purpose and function. - Provide clients with furniture floor plans and estimates with component descriptions, photographs and pricing. - Select and prepare purchase orders for decorative and functional materials and accessories such as furniture, light fixtures and pictures; ensure selections meet all appropriate codes and governing requirements, ensure proper handling and storage of materials. Work with shippers and warehouses to ensure the receipt of all goods.
- Provide contractors and architects with decorating schedules. - Work with installers, contractual workers and consultants. Coordinate painters, carpets installers, electricians and drapery installers and arranging furniture and accessories in position.
Skyva InternationalMarketing, PR, Analyst Manager
Jan. 1999 - Dec. 2000Medford, Massachusetts- Responsible for developing and implementing the company’s first communication and marketing plan. Managed four-person team and $500k budget. Lead branding team, developed co-branded marketing programs for strategic partners, including developing marketing plans, analyst and press relations strategies, audience research and positioning strategies and sales generation tactics. Collaborated with Analysts and developed product-positioning strategy in the marketplace.
- Increased marketplace visibility, generated leads, created effective sales tools and lead generation materials.
- Achieved strategic and tactical annual goals in nine months. - Delivered eight trade shows in an eight-month period to generate 2,000+ leads.
- Created 1 minute, 5 minute and a 10 minute explanation of the products and services in an easy to understand fashion (one project manager stated when I first arrived that he needed 45 minutes to explain the product).
Rational SoftwareAccount Executive
Jan. 1997 - Dec. 1997Responsible for re-branding packaging and marketing of five newly acquired business units. Liaised among departments to design concepts and strategies. Worked with partners to co-brand marketing materials. Developed marketing structures and process manuals to ensure product line consistency.
BostikMarketing Communications Coordinator
Jan. 1995 - Dec. 1997- Designed marketing programs including sales tools, trade shows, sales events, newsletters, media relations, press releases and direct mail. Reported new trends and competitors products and news to senior management and sales. - Designed a direct mail campaign that generated 12.6% return.
- Proposed the creation of Bostik’s first corporate web site. Created site hierarchy, collaborated on design and creation, created meta-tags and updated marketing related content and promotions.
- Developed Distributor Kit to support a key revenue stream – the kit received many compliments and streamlined the communications between businesses, whereby making business and communications easier for partners.
- Designed corporate presentation for worldwide executives.
- Published in industry publications numerous times.
US ConceptsPromotions Manager/Promotional Model
Jan. 1995 - Dec. 1996Promoted Dewars & Tanqueray to increase brand name awareness, increase sales and product awareness. Worked with bar managers, bartenders, entertainment to coordinate dates, times to have a successful event. Negotiated special drink pricing, managed tips and finances, worked with bar managers, bartenders and entertainment. Decorated space and people with marketing materials, promotional clothing and premiums. Managed staff of 15.
Landmark EducationProgram Leader and Coach
Jan. 1994 - Dec. 2007Quincy, MassachusettsManage volunteers, fill teams, coach team, train leaders, arrange logistics, manage conference calls, and manage statistics. Introduction Leader, trainer for assisting program, lead orientations to the assisting program and introduction leaders program. Team leader for Family Division.
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