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Work Background
Ana GalenaProject Manager
Aug. 2019Tijuana Area, Mexico• Project manager for “Alegra Tu Vida Con Flores”. Project focused on introducing flowers as a wellness tool.
• Designed and executed launch campaign.
• Designed social media plan. Increased followers by 15% in three weeks.
• Lead and train sales team in the marketing and selling of small business workshops.
USANA Health SciencesExecutive Personal Assistant
Nov. 2018 - May. 2020Greater San Diego Area• Act as liaison between board members, departments, associates and external vendors.
• Execute financial and banking transactions and assemble financial statements.
• Plan and organize logistics for business corporate trips and social events. • Managing and planning schedule, meetings, conferences, travel accommodations and logistics for founder and president of USANA.
• Handle details of a highly confidential and critical nature.
• Prepare business meeting reports with corresponding data and graphics, write briefings and research on travel destinations.
LOFT BY ANN TAYLORSales Associate and Customer Service Representative
Mar. 2018 - Aug. 2019Greater San Diego Area• Co-created and implemented the “Ideal Sales Associate” training. Thirty two of the stores from California later adapted ISA for new sales associates.
• Supported store managers in day-to-day operations and with customer interactions to resolve issues, ensure an outstanding customer experience, and contribute to the attainment of sales goals and KPIs.
National Institute of Criminal ScienceDirector Of Continuous Improvement
Mar. 2013 - Oct. 2017Mexico City Area, Mexico• Led six international conferences on criminal justice. Planned and oversaw air and land transportation, lodging, and formal and recreational activities for national and international speakers including State Governors, State Secretaries, Federal Judges, Teachers and top businesspeople.
• Developed and directed the Institute’s training strategy for criminal science. Responsible for curriculum development, identification and selection of courses, seminars and activities aimed at educating and training government employees and the public.
• Led internal and external communications for the Institute. Served as liaison between Universities and research institutions.
National System for Integral Family DevelopmentDirector of Childcare Facilities
Jan. 2012 - Mar. 2013Mexico City Area, Mexico• Managed over 9,500 facilities, as part of a national program benefiting working mothers.
• Directed joint venture programs aimed at improving and enhancing Mexico’s childcare system. Liased within the different departments in the organization, different government offices, and NGO partners.
• Planned and executed three national events for leaders across Mexico to exchange know-how and enrich individual programs and experiences.
National System for Integral Family DevelopmentAssistant Director of International Affairs
Jan. 2011 - Jan. 2012Mexico City Area, Mexico• Planned logistics and itinerary for the Minister of Family and Childcare System.
• Managed programs focused on the protection of children’s rights and support for the elderly, disabled and all vulnerable populations.
Waldos Dolar Mart Co.Marketing Manager
Nov. 2007 - Dec. 2010Tijuana Area, Mexico• Developed the marketing strategy for 40 stores throughout the country. Charged with market feasibility assessments, media analyses, special promotions and seasonal sales.
• Led group responsible for the creation of a new trademark and changed the company’s core strategy. • Oversaw more than 1,400 employees. Recruited and trained new employees. Reduced personnel turnover by 10%.
SOCAL IRONWORKSProduction and Sales Assistant
Dec. 2002 - Jun. 2005Greater San Diego Area• Liaison between fabrication in Mexico and sales and installation in the United States. • Direct contact with customers.
• Coordinate shipping, import and export functions, as well as distribution to construction sites. * Achievements: Shipping accuracy improved by 25%.
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