Graham Steele ProductionsExecutive Producer | Creative Producer | Director | Co-Executive Producer | Development Executive
Jan. 1995Los Angeles, California, United StatesKey Highlights:
+ 25M views, with 300,000+ engagements and viewer retention >75% of the client's average; 250,000 views per 1M within 1 minute found by developing best practices and integrating teams into a more comprehensive marketing and sales process across adapted formats. + Direct oversight of budgets as large as $1M; work closely with department heads to ensure projects completed on time and within budget with established quality, priority, workflows, and timelines. + Created branded content and creative solutions for major corporations, including Adobe, Sony, Cricket Wireless, Hyundai, and more; acted as creative lead on branded content. + 2.4B+ views achieved by successfully co-executive producing and directing "New Rules" behind-the-scenes video 'campaign' with Dua Lipa; increased title recognition amongst key demographics. + Creator of four greenlit docuseries; treatment writer, lead creative executive, consultatively pitching ideas to clients in concert with the sales team for international & national sales. Develop creative strategies and act as a brand custodian to drive brand equity, ensuring the creative process aligns with business goals and stakeholder targets for 1,000+ hours of primetime content. Secure diverse talent for projects spanning commercial, social media, and television. Partner with brand leads, analytics, SEO teams, and other digital executives to guarantee that video projects resonate with online audiences and meet audience engagement goals. Projects: Adobe Photoshop | Adobe Paradise | Adobe Hurricane Harvey | Adobe Gen Create | Nokia 48 Hours of Change | Cricket Wireless Reunion | The Voice Additional experience as a Freelance Director, Senior Producer, DP, and Editor with BBC/History Channel, NBC, TLC, Toyota, Mini, Discovery Channel, Nike, Disney, IMG, BBC, E!, Style Channel, ABC, & SBS Australia for projects including Top Gear USA, Who Do You Think You Are, Long Lost Family (3-Seasons), Future Weapons (3-Seasons) and more.
