Houghton Mifflin HarcourtProfessional Development Product Marketing Manager
Aug. 2013 - Nov. 2014Sacramento, California Area* Drove revenue through the development and implementation of national and regional strategic marketing plans in the areas of technology (blended learning, 1:1 initiatives, teacher effectiveness in virtual environments, leadership training, use of technology for personalized learning, etc.), Common Core, and effective teaching for professional development. Continually monitored and revised plans to ensure budget and ROI targets were met.
* Trained and managed internal full time and per diem consultants; provided strategic advice for sales opportunities; developed and presented customer presentations; managed conference exhibits.
* Created customer personas and requirements for products.
* Researched and reported information on market trends in educational technology, competition, sales needs to position products for success and to drive development of new product.
* Maintained strong relationships and channels of communication with executives, customers, sales, editorial, and other internal departments to ensure integrity of product vision, message, marketing needs, and positioning. * Identified and modified product promotional strategies to increase market share.