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Work Background
Shoelace Learning (builders of Dreamscape)Head of Sales
Jul. 2024 - Nov. 2024California, United StatesIn my role as the Head of Sales Marketing at Shoelace Learning, I led strategic initiatives to understand and address the needs of schools and districts. By connecting our value proposition to their specific requirements, I successfully qualified opportunities and exceeded sales quotas. Collaborating with cross-functional teams, I developed tailored sales enablement materials to drive revenue growth.
Stride, Inc.Principal Curriculum Product Manager
Jul. 2022 - Apr. 2024South Lake Tahoe, California, United StatesIn my role as Principal Curriculum Product Manager at Stride, Inc., I was responsible for defining and communicating the vision for the K-12 portfolio of courses. Collaborating with senior leadership and stakeholders, I ensured that customer needs were met by translating state standards and curricula into product requirements. By managing the product roadmap, backlog, and lifecycle stages, I was able to monitor progress and communicate effectively at each stage, ultimately leading to improved business outcomes.
NWEASenior Product Manager for Professional Learning and School Improvement
May. 2021 - Mar. 2022San Francisco Bay AreaThrilled to be supporting NWEA in its mission to support learning for all students and adults!
Lexia LearningSenior Product Marketing Manager
Aug. 2020 - May. 2021
Solution TreeDirector of Educational Partnerships
Apr. 2020 - Aug. 2020California, United StatesExcited to be driving educational partnerships for the leader in the professional development industry!
Renaissance LearningDirector Sales Enablement
Oct. 2018 - Mar. 2020Lake Tahoe, California Area• Led and managed high-performing Sales Enablement team focused on program creation, sales training, and content development and delivery aligned to the sales process
• Initiated and established strong partnerships with key stakeholders – C-Suite, Sales Leadership, Marketing and Product – to ensure alignment and ongoing effectiveness across the organization • Implemented and managed new hire onboarding, leadership training, and personalized re-boarding programs to align all key organizational messages and processes
• Ensured creation and dissemination of all sales enablement collateral including pitch decks, data sheets, call scripts, FAQs, playbooks, and competitive battle cards
• Conducted analysis of sales productivity in conjunction with sales operations, establish metrics and goals, and make recommendations to increase sales productivity
Tahoe Lake LoveChief Investor, Director of Luxury Events
Oct. 2017 - Jan. 2024Chief seed investor and Director of Luxury Events -- reach out for short term rental investment opportunities in gorgeous Lake Tahoe!
Renaissance LearningDirector Product Management, PD and Services
Mar. 2016 - Oct. 2018Sacramento, California Area• Championed, determined customer needs and desires, and drove sales of all Renaissance Professional Development and Services • Recommended and drove the scope of present and future Professional Development and Services by reviewing specifications and requirements, researching current market, and appraising new ideas
• Assessed and analyzed the competition to maximize market share
• Collaborated and worked closely with sales teams to develop effective sales strategies
• Provided new hire training • Brought new courses and services to market by analyzing requirements and preparing return-on-investment analyses
• Determined pricing by utilizing market research data, reviewing production and sales costs, and anticipating volume
ScholasticAccount Executive
Nov. 2014 - Mar. 2016Sacramento, California Area* Partnered with schools and community to extend literacy and professional development needs.
* Achieved 115% of assigned goal, FY 2015; fifth highest sales of PD.
* Developed strong relationships with all stakeholders throughout assigned accounts.
* Increased revenue from positioning and demonstrating new and existing products, building pipeline, preparing RFP’s, and closing sales.
* Qualified new opportunities, developed and delivered territory management plans, articulated probabilities of closure, and maintained complete and accurate documentation of activities.
* Maintained broad knowledge of all company products and services, and their capabilities versus the competition.
Houghton Mifflin HarcourtProfessional Development Product Marketing Manager
Aug. 2013 - Nov. 2014Sacramento, California Area* Drove revenue through the development and implementation of national and regional strategic marketing plans in the areas of technology (blended learning, 1:1 initiatives, teacher effectiveness in virtual environments, leadership training, use of technology for personalized learning, etc.), Common Core, and effective teaching for professional development. Continually monitored and revised plans to ensure budget and ROI targets were met.
* Trained and managed internal full time and per diem consultants; provided strategic advice for sales opportunities; developed and presented customer presentations; managed conference exhibits.
* Created customer personas and requirements for products.
* Researched and reported information on market trends in educational technology, competition, sales needs to position products for success and to drive development of new product.
* Maintained strong relationships and channels of communication with executives, customers, sales, editorial, and other internal departments to ensure integrity of product vision, message, marketing needs, and positioning. * Identified and modified product promotional strategies to increase market share.
Houghton Mifflin HarcourtProfessional Development Portfolio Manager
Jun. 2012 - Aug. 2013Austin, Texas Area* Participated in the development and customization of Professional Development courses in the areas of Technology, Math, and Science: create and facilitate launch plans; review content; develop facilitation strategies; craft objectives, descriptions, and agendas; plan and provide training for internal customers.
* Developed and launched a suite of Blended Learning and 1:1 initiative courses driving all marketing and internal training.
* Monitored market needs to identify opportunities to expand content and services.
Houghton Mifflin HarcourtDirector, Partnership Operations
Jun. 2011 - Jun. 2012Austin, Texas* Identified and leveraged internal resources to exceed revenue goals across HMH for emerging markets including Charter Management Organizations and Virtual Schools. Achieved 120% of revenue goal in 2011 with over 23 MM in sales.
* Co-managed team of Sales Account Managers: lead weekly team meetings and report on percent to goal; analyzed pipeline and SalesForce data to make decisions regarding customer meetings; plan and attend key meetings and events.
* Developed and defined processes central to the growth of the team including sales planning, territory planning, market segmentation, contracting, technology implementation, bids and RFPs, and custom deal creation.
* Managed and planned collaboration between the team and all HMH business units
Ignite!LearningField Product Manager
Jan. 2011 - May. 2011Austin, Texas* Responsible for all aspects of product marketing management, professional development training, and sales for Ignite Learning, an educational technology company.
* Responsible for quota of sales revenue in Central and South Texas: produced sales and territory plans, and delivered high-level sales presentations.
* In charge of selling professional development including producing, scheduling, and delivering innovative and original technology training material.
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