Liaison Creative + MarketingProgram Manager, Digital Asset Management | Analytics & Brand Management
Feb. 2011 - Aug. 2015Corporate Marketing | AMD• Completed a 30k asset migration to a Picturepark DAM solution working collaboratively with the vendor and IT support.
• Developed DAM requirements based upon cross-team business analysis. • Conducted content cleanup, user testing, validation and stabilization. • Overhauled core asset type schema for increased adoption, alignment and clarity.
• Advised all metadata creation activities, leading the ongoing development and implementation of metadata standards and best practices. • Assisted in setting policies, priorities and practices for the production, management, publication and preservation of marketing assets.
• Produced reports using SQL and pivot tables.
• Analyzed, defines and optimizes the Digital Asset management process.
• Designed and evolves work flows to provide transparent sharing of information with users and proper archiving procedures..
• Managed all digital media assets produced or purchased by AMD, assets provided by vendors and business partners (images, graphics, logos and videos), and digital copy.
• Collaborated with Business units, Creative Services and IT teams to define Digital Asset management solution requirements.
• Supported global training, planning, creation, dissemination, security and maintenance of digital assets in the Digital Asset management solution.
• Developed and documented processes for digital assets and ensured assets are easily accessible to key business units.
• Used DAM customizations and modular tools to publish targeted assets to global users.