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Work Background
Trinity Brand GroupDirector of Brand Marketing
May. 2021Responsible for crafting omni-channel marketing strategies and cross-channel activation plans to attract new audiences, grow brand awareness and drive greater sales at retail for clients across numerous categories.
Cráz Head Marketer
Nov. 2018Developed the brand and omni-channel marketing strategy for a new to world liquor company and managed the activation of all tactics.
Dmedia5Owner and Head Media Chick
Sep. 2018Rochester, Michigan, United StatesOur work with brands, businesses and agencies encompasses brand development, strategy creation, and building robust marketing & media plans. We don't stop there, we also manage the execution for our clients.
GRIT Obstacle TrainingCo-Owner
Sep. 2016 - Dec. 2019Rochester Hills, MICo-owner of GRIT Obstacle Training. A 5,000 square foot Obstacle and Ninja Warrior facility for kids and adults featuring over 40 obstacles. Stop in for open gym, classes for all fitness levels, birthday parties and corporate team building events. Are you #GRITfit??
The Mars AgencyVP, Media Solutions
Feb. 2012 - Sep. 2018Southfield MIResponsible for the creation of the shopper media team. This team lead the execution of all media plans for the agency which included an in-house programmatic media, social media and retailer media.
Big Fuel Communications LLCGroup Account Director - Buick, GMC and Cadillac
Feb. 2011 - Feb. 2012Big Fuel Communications is a full-service marketing and communications company that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through branded content and social media to deliver guaranteed and measurable consumer engagement.
J.D. Power and AssociatesSocial Media Solutions Account Director
Jul. 2007 - Oct. 2010In charge of developing and managing high-level client relationships while creating and selling custom social media solutions to fit each individual client needs. Produced, presented and negotiated client proposals for large scale social media partnerships.
Innovative MediaBranding Manager
Aug. 2006 - Jul. 2007Held full responsibility for creating sales and marketing plans to increase revenue growth in the Midwest territory. Created and sold digital print campaigns to build brand awareness for major corporations.
MSX InternationalDealer Training Solutions Senior Manager
Feb. 2005 - Apr. 2006Recruited to devise, develop and implement strategic sales and marketing plans for the newly created dealership training division.
DaimlerChrysler/ Chrysler CorporationBrand Management
Jan. 1996 - Feb. 2005Promoted to develop and execute marketing plans and business development initiatives for the company’s newly created high performance brand. Led a cross functional team of 20 individuals. SRT Strategy
•Member of 10 person SRT board that created a strategic marketing link between SRT vehicles and Dodge Motorsports.
•Presented overall SRT brand strategy to senior management for approval.
•Managed a cross functional team of 9 departments to develop launch plans for 8 SRT vehicles. SRT Roll Out •Launched the SRT dealers franchise within the Chrysler, Jeep and Dodge brands.
•Created and implemented SRT web training and live training for 500+ dealership personnel. Direct Marketing
•Developed and managed the 20+ SRT event schedule, along with the $15 million budget.
•Developed and promoted SRT merchandise for sale on the internet.
•Managed 3,000 member Viper Club of America, including the editor of Viper Magazine.
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