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Work Background
MystroCMO
Sep. 2023 - Oct. 2024Sydney, New South Wales, AustraliaMystro is one of Australia's leading AI client boarding platforms providing automated client onboarding solutions for brokers to help them modernise and automate cumbersome and manual client onboarding and data collection processes. The platform saves brokers time, grow their business, and provide a smoother experience for borrowers.
Duo DatingCGO & Co-Founder
Aug. 2023Coming soon...
MarconxCEO & Founder
Jul. 2023Sydney, New South Wales, AustraliaWe are a marketing and consumer focused agency where people are at the heart of what we do. We believe in helping businesses grow through smarter, strategic solutions that engage, connect and drive growth in competitive markets. Predominately working with tech startups, we understand the difficulties and challenges startups face when launching in new markets, capturing the attention of new audiences and building brand loyalty in a fickle market. We're committed to understand every aspect of your business and becoming a valuable extension of your team.
SocialeauCo-Founder & Commercial Director
Feb. 2020 - Apr. 2023Sydney, New South Wales, AustraliaSociale is a boutique social media agency committed to building meaningful brand and influencer partnerships through creative strategy and collaboration. Socialé was co-founded by Kimberlee Garcia and Hayley O’Neill in 2020. They established Socialé after seeing a gap between client, content creator and consumer. They knew that to create meaningful brand content that drives commercial targets, grows audience and achieves engagement, requires an in-depth understanding of brands, markets, audience and the ability to create engaging content. As Co-Founder and Commercial Director of Sociale, I am responsible for developing and implementing commercial and business strategies to assist in the growth of the company. I have successfully managed and established key client partnership and have demonstrated YOY revenue growth by analysing and understanding consumer, client and market.
RUSSH MagazinePartnerships Director
Jan. 2019 - May. 2020Sydney, AustraliaRUSSH is an independent fashion title supporting and showcasing innovators in fashion, art, music, beauty and film through originally produced content and collaboration with our brand partners. As Partnerships Director at RUSSH Magazine, I was in charge of all commercial partnerships, revenue, leadership, innovation, management and learning and development. I worked across luxury accounts including; Richemont, Kering, LVMH, Chanel, Tiffany & Co. and other key accounts. I was instrumental in building new commercial initiatives, engaging new clients and building greater brand awareness within the media industry.
MamamiaSenior NSW Sales Manager
Jul. 2018 - Dec. 2018Sydney, AustraliaMamamia is an Australian opinion and lifestyle website targeted for women by women. It was created in 2007 by former magazine Editor Mia Freedman and has developed into one of Australia's largest independent women's media organisations. As Senior NSW Sales Manager at Mamamia I was in charge of delivering successful client outcomes and building revenue for the business. During my 2+ years at Mamamia I was able to work with key government, FMCG and Auto accounts such as Federal and NSW Government, Hyundai, Lego, Kimberly Clark Australia and Nestle. I was a key contributor in the launch of new verticals, podcasts and initiatives within the Mamamia network resulting in YOY revenue growth across my client portfolio. During my time I was also nominated and a finalist for the B&T Women in Media Awards for the Account Management category.
MamamiaSales Manager
Dec. 2016 - Jun. 2018Sydney, Australia
The West AustralianSenior Digital Account Manager
Jul. 2016 - Dec. 2016Sydney, AustraliaIn July 2016, I was engaged by thewest.com.au to assist in growing their digital presence across the Sydney market. I worked collaboratively with the existing team to build awareness of their products and digital opportunities across the entire Seven West Media digital portfolio.
Marie ClaireAccount Manager
Mar. 2015 - Jul. 2016SydneyMarie Claire's is one of Australia's leading monthly fashion titles, providing a unique editorial mix of entertainment, fashion, beauty, lifestyle and food. Owned by Pacific Magazines and part of Seven West Media Group. After my time at The West Australian, I moved to Sydney as an Account Manager for Marie Claire in 2015. I achieved top sales results in key brand and cross-title opportunities, and was responsible for servicing luxury clients (Valiram, TFE Hotels, WWRD) across various categories and was a key contributor in acquiring new business.
The West AustralianAdvertising Manager
Jul. 2014 - Feb. 2015Perth, AustraliaAs part of Seven West Media, The West Australian and thewest.com.au is the leading print and digital news source in Western Australia. Breaking local and world news from sport and business to lifestyle and current affairs. During my time at The West Australian, I was promoted within 6 months from Advertising Executive to Manager. I successfully managed national media agencies and top tier clients in WA, increasing their spend across print and digital media to become a top sales manager and key collaborator and adopter of Jobfinder.com.au.
The West AustralianAdvertising Executive
Feb. 2014 - Jun. 2014
Canberra CityNewsAdvertising Executive
Aug. 2013 - Dec. 2013
UM WorldwideProduction Executive
Jan. 2013 - Apr. 2013Canberra, Australia
Meche - ICBM - NorthbarMarketing/Functions Coordinator
Jan. 2011 - Nov. 2013
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