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Work Background
Eastern Michigan, Wayne State & Detroit Mercy Athletics; Motor City Cruise (G-League)Freelance: Game Day Media Operations
Nov. 2024Detroit Metropolitan AreaUtilizing my relationships with communications professionals across Metro Detroit and Southeast Michigan, I have enjoyed the opportunity to join their respective Media Operations crews, supporting college football and basketball games, in addition to the Motor City Cruise, the Detroit Pistons' G-League affiliate.
Ilitch Sports + EntertainmentDirector, Business Communications
Oct. 2017 - Oct. 2024Greater Detroit Area• Directed brand/consumer communications strategy for the Detroit Red Wings and Detroit Tigers, promoting community engagement initiatives, ticketing campaigns, fan experiences, business development and other organizational messages
• Directed company’s internal communications strategy and multi-channel development
• Managed executive communications, including strategic messaging, public statements, speech preparation and colleague engagement • Assisted with hockey and baseball-related PR campaigns, and broadly supported efforts to manage each club’s reputation
• Developed integrated communications/content strategies combining public relations, marketing, digital communications and more
• Contributed to organization’s proactive crisis communications/issues management efforts
• Researched and analyzed the impact of earned media, and produced reports measuring sentiment and reach of coverage
• Directed content strategy for organization’s LinkedIn channel
• Implemented publicity campaigns to support new NHL/MLB sponsorship categories, including legalized sports gambling and helmet stickers/jersey patch corporate partnerships
• Managed email communications strategy for ticket buyers and season ticket holders, sponsors and other key stakeholders
• Served as the direct supervisor for Manager of Business Communications, Manager of Internal Communications and Digital Content Writer
• Oversaw editorial content strategy for DetroitRedWings.com
• Led media operations for collegiate athletic events and NCAA Championships at Little Caesars Arena
• Moderated executive, coach and player press conferences at 2022 NCAA Wrestling Championships and 2024 NCAA Men’s Basketball Midwest Regional (Sweet Sixteen/Elite Eight)
Big Ten ConferenceDirector, Communications
May. 2016 - Oct. 2017Rosemont, Illinois, United States• Primary media contact for Big Ten men’s basketball and media coordinator for Big Ten Men’s Basketball Tournament
• Direct liaison to all 14 Big Ten schools’ athletic communications departments
• Managed social media content strategy
• Served as liaison to the Big Ten Network and conference’s other television partners
• Collaborated with agencies to develop and implement conference’s marketing and branding campaigns
• Media coordinator for 2016 NCAA Men’s Basketball Championship Midwest Regional at Chicago’s United Center
• Direct supervisor for Assistant Director of Communications and Bob Hammel Communications Interns
Big Ten ConferenceAssociate Director, Communications
Jul. 2013 - May. 2016Rosemont, IL
UIC AthleticsDirector of Athletic Communications
Oct. 2010 - Sep. 2013Greater Chicago Area• Lead spokesperson for the University of Illinois at Chicago athletic department, an NCAA Division I institution and member of the Horizon League • Supervised full-time and part-time staff promoting 20 varsity sports, including the launch of women’s golf and women’s soccer as new programs • Primary communications contact for UIC men’s basketball and men’s soccer
• Served as athletic department’s primary graphics designer
Northern Illinois University AthleticsAssistant Media Relations Director
Oct. 2008 - Oct. 2010DeKalb, IL• Media relations contact for NIU men’s basketball
Illinois State University AthleticsAssistant Media Relations Director
Jun. 2006 - Oct. 2008Normal, IL• Media relations contact for ISU women’s basketball and volleyball
Mid-American ConferenceMedia Relations Assistant
Jul. 2005 - Jun. 2006Cleveland/Akron, Ohio AreaPost-graduate internship
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