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Work Background
Carolina CreekDirector of Communications, Creative & Technical Services
Jan. 2018Huntsville, Texas, United StatesEstablished Creative Services department and developed team, standard operating procedures and capabilities of a full-service in-house creative agency. Our office was responsible for photography, videography, motion graphics, graphic design, print services, audio/video/lighting services for live events, web design & development, marketing, social media strategy, content and management, SEO, Google ads, retargeting, mass communications, retail, etc. Built and lead a team of more than 10 team members, both on-site and remote. Seasonally expanded the Creative Services team to more than 18 full-time team members. Worked with Executive Director to establish financial targets, design and implement budget, track spending and KPIs. Designed and implemented Information Technology solutions for a distributed workforce across a 500 acre campus + remote. Lone Star Lights Designer & Director -----
Developed concept, designed, delivered and executed a one-of-a-kind annual immersive experience called Lone Star Lights; a 20+ acre Christmas event that utilizes existing infrastructure of Carolina Creek to deliver a family-centric event including 1.5M+ lights, trucking in 1M pounds of snow, 3 live performance stages, 25+ vendors, petting farm, high adventure activities like zip lining and aerial course in lights, overnight lodging, professional dinner theatre with 4-course meal and more. Responsible for park design, operations, sourcing and buying from local, national and international vendors, budget, business model development, annual execution and financial planning, event deployment, execution, de-installation, storage and continuing development of future experiences. Oversee nightly operations of 150+ team members including parking and logistics, shuttles, security, ticketing, service providers, experience operations, vendor relations, food and beverage, retail, hospitality, guest services, accommodations and lodging, and more.
Northstar.ChurchCreative Services
Nov. 2016 - Jan. 2018Panama City Beach, FLServed on staff as Creative Services, leading a small team of staff, contractors and volunteers to serve all campuses with creative resources such as graphics, print materials, social assets, video elements and campus support for lighting, video, audio and streaming. Managed global social and web presence. Reported to Lead Pastor to ensure vision-alignment and effective KPI achievements.
Carolina CreekDigital Fronts Team
May. 2015 - Nov. 2016Manage all digital fronts for the organization, produce creative content for the 2016 season, develop social media marketing strategy & produce keynote services from staging to performace.
Lifetouch National School StudiosProfessional Photographer
Nov. 2014 - May. 2015
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