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Work Background
Modern Gourmet Foods | Thoughtfully | Man CratesDirector of Product Development & Innovation
Apr. 2024Mancrates.com | Thoughtfully.com • Innovative Food Gifting product development for direct to consumer eCommerce businesses, as well as on Amazon, helping to reach sales targets.
• Pivotal role in managing the go to market process for direct to consumer eCommerce businesses, leading other senior team members to ensure that deadlines are met on time, as well as facilitate cross department collaboration and communication.
Modern Gourmet FoodsGlobal Sales & Product Development Manager
Feb. 2022 - Apr. 2024Thoughtfully.com | Mancrates.com • Growth in sales with major UK retailers and Primark through customized, innovative product development.
• Work and collaborate closely with production team in China to reengineer products and make changes to improve profitability of the products supplied to retailers.
• Sourcing of new foods and factories globally to expand product capabilities. Growth of Confection business through building new factory relationships in Turkey.
• Led set up of factories in Mexico and project to trial production there, improving shelf life and increasing selling time on current products in US market.
PrimarkBuyer
Mar. 2014 - Dec. 2021Dublin, County Dublin, IrelandGlobal Lifestyle and Gifting Buyer • Experienced in Food, Health & Beauty, Homeware, Lifestyle and Gifting product development.
• Highly organised, great attention to detail and efficient in problem solving in a fast paced, global fashion environment.
• Ability to be flexible and continuously plan, organise and prioritise duties on a daily basis.
• Constant collaborative communications with external (Suppliers, Licensors) and internal contacts (Ethical,Sourcing, Sustainability, Supply Chain, Customs and Finance) to ensure products from development to handover are delivered to all of our markets, including Ireland, France, Spain, Portugal and USA, in timely manner.
• Working together closely with design and buying team to develop commercially successful products based on current lifestyle trends, such as Bar Cart.
• Knowledgeable on how to build a seasonal product range from start to finish based on continuous review and analysis of current and historical sales to further understand changing needs of customers and current demands in the industry.
fafinder by frockadvisorSocial Media and Digital Marketing Intern
Jun. 2013 - Jun. 2014• Regularly updated social media platforms, such as Facebook, Twitter, Instagram, and Pinterest, with relevant fashion and lifestyle content in order to increase likes, follows, and views.
• Gained a complete understanding of social media techniques and analytics, with the aid of scheduling tools, such as Hootsuite and Sprout.
• Weekly collaborative team brainstorm sessions to in order to generate ideas for content.
• Created/Produced engaging written and video blog content.
• Carried out continuous online research for local influential boutiques, bloggers, designers, trends, etc.
Heatons GroupFashion Buying Intern
May. 2013 - Jun. 2013• Learned how to process orders and control the quality of samples, artwork, and final products.
• Knowledgeable on how to develop a complete product range while keeping budgets, merchandising, and the customer’s needs in mind.
• Gained an understanding of trend forecasting and competition within the marketplace.
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