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Work Background
StadiumDirector of Digital Content
Apr. 2019 - Aug. 2024Chicago, Illinois, United StatesIn my role, I led a talented team in producing timely, accurate news stories and blog posts, working closely with ad sales to ensure our sponsored campaigns met viewership goals. I built strong relationships with digital streaming partners, presenting content initiatives and coordinating marketing updates to keep our strategy aligned. I also directed video and content production teams, providing training in video editing and graphic design to enhance our creative quality. Collaborating with marketing, audience, and social media teams, I helped expand our content's reach and relevance across multiple platforms for maximum engagement. ● Analyzed data trends to expand Stadium’s online presence and tailor content strategies for optimal impact.
● Achieved an average open rate of 30% for newsletters sent to 25K+ subscribers by crafting engaging subject lines and curating content based on subscriber preferences.
StadiumEditorial Director
Apr. 2017 - Apr. 2019Chicago, Illinois, United StatesI led all digital content operations, aligning editorial workflows with our broader digital strategy. I built and managed an editorial team from the ground up, recruiting and mentoring writers, editors, and content creators to form a high-performing department. Overseeing the production of articles, columns, blog posts, and breaking news stories, I ensured publishing standards were met consistently. I also worked closely with marketing, sales, and social media teams to expand our content reach, amplifying our brand across multiple channels and engaging our audience more effectively. ● Drove engagement by developing content strategies tailored to audience interests.
● Boosted engagement and retention by analyzing audience data and refining strategies accordingly.
120 SportsDirector of Content
Mar. 2016 - Apr. 2017Chicago, Illinois, United StatesDuring my tenure, I oversaw all aspects of digital content operations from copywriting and video production to social media management, ensuring cohesive brand messaging across live production, VOD, and social channels. I collaborated closely with sales teams on sponsorship ideas, RFP reviews, and asset delivery to drive campaign success. I helped team members achieve both personal and business goals by training them to work across multiple functions. I refined content strategies based on performance data and guided editorial direction to deliver a consistent brand experience across both live and digital platforms. ● Increased content efficiency and quality by optimizing production schedules and workflows.
● Achieved content deadlines and engagement targets through effective cross-functional communication.
120 SportsApplication Production Manager
Apr. 2013 - Mar. 2016Chicago, Illinois, United StatesIn in my role, I led a production team responsible for creating engaging copy, headlines, and push notifications for over 200 daily on-demand videos. I contributed to the programming strategy and brand development for 120 Sports, ensuring our content aligned with our vision. I played a key role in building the production team, interviewing over 100 candidates for various roles. Working closely with sales, I helped meet advertising requirements while ensuring content goals were achieved. I managed production schedules, clearly communicating objectives and collaborating with content and video teams to maintain high-quality, efficient delivery. ● Developed a writing and editing workflow for 15+ producers, maintaining AP Style consistency.
● Designed graphics for VOD programming and trained team members to use Photoshop.
Pro Football WeeklyProducer
Mar. 2012 - Apr. 2013
Pro Football WeeklyProduction Assistant
Sep. 2010 - Mar. 2012
Giant ProductionsFreelance Associate Producer
Mar. 2010 - Aug. 2010
Valparaiso University TelevisionCo-Founder and Sports Director
Aug. 2009 - May. 2010Valparaiso, IN
WXRT-FMProgramming Intern
May. 2009 - Aug. 2009Greater Chicago Area
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