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Work Background
AdMe MarketingeCommerce Marketing Specialist
Apr. 2024City of Cape Town, Western Cape, South AfricaWelcome to Ad Me Marketing, where creativity meets strategy in the dynamic world of digital marketing. Inspired by enchanting creativity and meticulous methodologies, we bring a uniquely intelligent and observant approach to every client's digital journey. Founded by myself, Candice du Toit, a visionary with 11 years of experience in the digital marketing industry, Ad Me Marketing stands out for its commitment to authenticity, creativity, and unwavering client loyalty. The journey began with a mission—to empower entrepreneurs, solopreneurs, and businesses of all sizes with tailored, high-quality e-commerce marketing solutions. What sets Ad Me apart? Ad Me Marketing thrives on a slightly quirky, yet professional persona. We’re not just marketers; we’re partners in your success. Our holistic approach integrates the creative with the strategic, offering services ranging from Paid Advertising, Conversion Rate Optimisation and SEO to Email Marketing and Third-Party Marketplace Advertising Strategies. Services include:
- E-commerce Design & Development
- Paid Advertising (Social & Search)
- Marketplace Paid Advertising (Amazon & Takealot)
- Email Marketing & Automation
- Search Engine Optimisation (SEO)
- Conversion Rate Optimisation (CRO) and Analytics
- Marketing Strategic Planning
- Consumer Buying Behavior Analysis and Strategy Development
- Mobile Optimisation & Usability Analysis
Envisual MarketingChief Executive Officer
Mar. 2023 - Mar. 2024Paarl, Western Cape, South Africa
RT7DigitalHead Of Content
Jul. 2022 - Jan. 2023Cape Town, Western Cape, South AfricaRT7Digital is a fast-growing Amazon specialist digital marketing agency with offices in London, Cape Town and East Sussex. We manage over £10m of sales a year on Amazon, and help companies both large and small achieve their growth ambitions in this highly competitive environment. - Responsible for assigning, managing and training appropriately skilled core and contract staff on RT7Digital’s content teams.
- Responsible for planning production schedules for copy and creative activities, meeting all internal quality standards, as well as arranging and chairing all content meetings, including occasional client-facing meets.
- Responsible for coordinating and producing regular reports to Clients on content related deliveries.
- Responsible for working closely with RT7 Internal Departments to meet RT7Digital’s internal communication and marketing goals.
- Identifying and responding to areas of training required for core staff within the content team.
- Responsible for and responsive to the needs of the content team and ensuring a supportive, enabling and energising workplace for all content staff.
- Identifying capacity gaps, where these may occur, and resolving these shortfalls through either identifying and training suitable internal talent, or bringing in freelance support.
- Supporting Client Success Managers directly by leading or joining specific client meetings.
RT7DigitalClient Success Manager
May. 2022 - Jul. 2022South AfricaMy key responsibilities: - Develop existing client relationships
- Establish relationships with new clients and build trust
- Be able to understand and interpret customer requirements
- Be able to provide technical / operational support and guidance relating to the day to day running of their Amazon accounts
- Fully understand clients objectives and strategy
- Adapts and present information clearly and effectively
- Identify areas for innovation within existing clients under their control
- Alert to market opportunities, able to cross-sell, understands entire agency offering
- Can manage a portfolio of accounts and projects across a broad range of creative, technical and/ or specialist activities
Envisual MarketingMarketing Operations Manager & Digital Strategist
Mar. 2021 - May. 2022Paarl, South AfricaAs an Account Manager & Digital Strategist, my duties are to: - liaise with clients to discuss and identify their marketing requirements
- work with colleagues to devise a marketing campaign that meets the client's brief and budget
- present (alongside agency colleagues) the campaign ideas and budget to the client
- brief media, creative and research staff and assist with the formulation of marketing strategies
- liaise with, and act as the link between, the client and the team by maintaining regular contact with both
- ensure that communication flows effectively
- negotiate with clients and agency staff about the details of campaigns
- create presentation & present creative work to clients for approval or modification
- handle budgets and manage campaign costs
- write client reports
- monitor the effectiveness of campaigns
- undertake administrative tasks
- manage social media paid marketing
- manage search engine marketing / pay-per-click campaigns
- arrange and attend meetings
- make pitches, along with other agency staff, with the aim of securing new business for the agency.
Envisual MarketingAccount Executive
Mar. 2020 - Mar. 2021Paarl, South Africa
Cactus BuzzDirector of Business Development
Jan. 2020South AfricaServices include: :: FOR BUSINESSES ::
- Social Media content calendar copywriting
- Website Copyediting & writing
- Blog Writing - Amazon Listing Copy Optimisation :: FOR AUTHORS ::
- Correct spelling, grammar and layout (proofreading)
- Check content, impose consistent styles and reword or rewrite (copy-editing)
- Devise and execute platform, edit biography and synopsis, create a strategy for a blog, initialise social networking profiles, request reviews, assemble a media kit and disseminate its elements, pitch interviews and features, plan launch event and talk, schedule, host and promote the virtual tour, encourage the nomination of awards, position the title for addition to lists, formulate talking points, syndicate the articles, recommend venues with high traffic events & leverage the interest of special audiences & groups. (Publicity)
Envisual MarketingSocial Media Manager
Jan. 2020 - Apr. 2020Paarl, South Africa
Spirit Motorcycle AccessoriesJunior Marketing Manager
Mar. 2017 - Dec. 2019Cape Town Area, South AfricaSocial Media Management, Event planning and management, Sponsorship management, Campaign planning & implementing, content creation, management of graphics design department, in-house photography & videography, video editing, creation & management of Ambassadors program, Email marketing & management of E-commerce avenues for both B2C & B2B target markets.
Freelance Marketing and Creative ServicesFreelancer - Marketing & Public Relations
Dec. 2015 - Dec. 2016Johannesburg Area, South AfricaSocial Media Management, content creation, CRM management, telemarketing, basic office administration, Website development, basic office administration, event assistance & assistance with Marketing activity planning. Companies assistant included: - Medi-Industrial Trading - ActionCOACH Business Coach
GCD ConceptsEvents Manager
Apr. 2015 - Dec. 2015Pomona Event planning and management, account management for motor & construction industry.
AxizWorkgroupMarketing Assistant
Jan. 2015 - Apr. 2015MidrandSocial Media Management, content creation, CRM management, event assistance & assistance with Marketing activities & planning.
At Vogue Communications AgencyPublic Relations Intern
May. 2014 - Jul. 2014Florida Glen, NorthcliffAssisted full-time Public Relations Practitioners & shadowed to soak in as much as possible. Tasks included news clipping collection, video editing, event assistance etc.
Varsity CollegeStudent Liaison Body Chairperson
Apr. 2012 - Mar. 2014MidrandOrganising all Social, Sporting and Cultural events on and off campus. Media Liaison. Telecommunications. Event Photos for 2012: https://m.facebook.com/pg/VarsityCollege/photos/?tab=album&album_id=10150556489282215&ref=page_internal Event Photos for 2013: https://m.facebook.com/pg/VarsityCollege/photos/?tab=album&album_id=10151290887857215&ref=page_internal Event Photos for 2014: https://m.facebook.com/pg/VarsityCollege/photos/?tab=album&album_id=10151922284197215&ref=page_internal
Varsity CollegePart-Time Receptionist / Librarian / Telemarketing
Mar. 2012 - Jul. 2012MidrandReceptionist: Booking appointments, welcoming visitors to campus, maintaining student-staff relationships etc Librarian: Controlling the library, controlling the use of computers, stock take of books etc Telemarketing: Once off projects
Thales SAFreelance Corporate Communications Assistant
Jan. 2007 - Apr. 2014MidrandCampaign planning
Event planning - Golf days, Dinners etc
CSI Project Assistance
Conference Organising
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