Australian GeographicHead of Digital Content
Dec. 2023Sydney, New South Wales, Australia• Leadership, supervision and mentoring of the Australian Geographic digital team
• Driving editorial and news content of written articles and video, in collaboration with the digital team
• Liaising with other heads of department to balance editorial, sales, NFP and digital content on web and socials
• Reinvigoration of AG's YouTube account, growing followers by 33% since December 2023 with a clear growth strategy and enabling monetisation
• Creating a live-streaming multicam video series to inform, educate, entertain and engage the community
• Inceasing website page views by 35% since December 2023
• Social media follower growth of 8% since December 2023
• Increasing link clicks on Instagram by 447% (October 2024 vs traditional link in bio)
• Capturing multicam live events for the NFP arm of the business
• Bringing web stories to Apple News and creating live covers in-house
• Creating workflows to streamline social media and web scheduling processes
• Implementing an industry-standard online video platform
• Overseeing quality control of all video content (spelling, flash frames, jump cuts, incorrect aspect ratios, safe zones, correct export settings, etc)