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Work Background
Australian GeographicHead of Digital Content
Dec. 2023Sydney, New South Wales, Australia• Leadership, supervision and mentoring of the Australian Geographic digital team
• Driving editorial and news content of written articles and video, in collaboration with the digital team
• Liaising with other heads of department to balance editorial, sales, NFP and digital content on web and socials
• Reinvigoration of AG's YouTube account, growing followers by 33% since December 2023 with a clear growth strategy and enabling monetisation
• Creating a live-streaming multicam video series to inform, educate, entertain and engage the community
• Inceasing website page views by 35% since December 2023
• Social media follower growth of 8% since December 2023
• Increasing link clicks on Instagram by 447% (October 2024 vs traditional link in bio)
• Capturing multicam live events for the NFP arm of the business
• Bringing web stories to Apple News and creating live covers in-house
• Creating workflows to streamline social media and web scheduling processes
• Implementing an industry-standard online video platform
• Overseeing quality control of all video content (spelling, flash frames, jump cuts, incorrect aspect ratios, safe zones, correct export settings, etc)
Special Broadcasting Service (SBS) AustraliaSenior Producer, SBS World News
Aug. 2020 - Dec. 2023Artarmon, NSW, AustraliaI put a daily live news program to air as Chief Producer and Supervising Producer. I make editorial decisions to construct the program rundown. I work with journalists, producers, graphics designers, editors and studio crew to ensure informative, accurate and engaging content. I ensure all elements are completed ahead of tight daily deadlines. I liaise with TV, online and radio teams to share content, contacts and information. I collaborate with producers, journalists and graphics designers to improve the quality and accessibility of content. I produce, write and edit show scripts, promos and updates. I arrange reporters, crews, studios and transmission methods for live crosses. I discover and research potential story ideas.
Seven West MediaDigital Manager & Head of Audience Development, Sunday Night
Jun. 2018 - Oct. 2019Sydney, AustraliaI headed up Sunday Night's online and social media presence. I created a workflow to conceptualise, produce, assemble and output online content for the program. This strategy involves writing scripts, scheduling shoots, editing new and pre-existing material, and sharing on the relevant online channels at the optimal times. It requires me to work seamlessly alongside numerous team members and departments, creating rigorous schedules and forward planning for upcoming episodes, which allows me to utilise my substantial organisational skills to develop and create the desired product. Within this role, I work with both internal and external clients to complete projects with tight turnarounds, extreme flexibility and instinctual problem-solving as a result of the changing landscape of the news and current affairs environment. Applying both my creative and technical skills within the field, I have exponentially expanded the online presence of Sunday Night since commencing this position, and launched a highly successful and profitable YouTube channel for the show.
Minor HotelsContent Curator
Apr. 2016 - Apr. 2018Bangkok Metropolitan Area, ThailandEmployed under the Public Relations department and based in Bangkok. Creating video, written and photographic content for social media; producing live video content; developing evergreen video and written stories for online use on various brand blogs, press releases and EDMs to showcase the company’s authentic experiences whilst adhering to each brand’s individual voice; creating and growing the content archive; developing content for both internal and external use.
SWITCH.Editor and Contributor | Video & Podcast Production | Website & Content Development
Dec. 2011Sydney, AustraliaAs editor of SWITCH I oversee the day-to-day running of the website and its social media account, liaise with the ten other contributors on articles and deadlines, produce and edit video content, organise giveaways, deal with customer enquiries, subedit all article submissions, work with distributors and festivals to secure screenings and interviews, and review films. The website is also designed by myself. SWITCH loves movies. Come check us out if you do too... https://www.maketheswitch.com.au
Nine Entertainment Co.Line-up Producer, Today Show
Jan. 2010 - Apr. 2016Sydney, AustraliaPutting a three-hour live show to air as Line-up Producer; producing, directing, writing and editing taped stories in a news environment; filming stories domestically and internationally for a national audience; writing and editing show scripts; discover and research potential story ideas; social media.
Nine Entertainment Co.Director's Assistant
Mar. 2006 - Jan. 2010Sydney, Australia
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