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Work Background
Baseball Family GearFounder & CEO
Sep. 2024Yarmouth Port, Massachusetts, United StatesConceptualized, developed, and launched “Baseball Family,” a lifestyle apparel brand targeting baseball players, parents and fans who become family. Designed branding, website, product line, social media and e-commerce platforms.
Two Ten Footwear FoundationDirector of Community & Corporate Engagement
Sep. 2023 - Jun. 2024Developed and executed community programming and professional development content for employees within the footwear industry. Engaged with employee resource groups, affinity groups, HR gatekeepers and footwear industry associations to develop programs that fostered a sense of community and strengthened corporate and community partnerships.
Martha's Vineyard BankMarketing Manager
Nov. 2018 - Sep. 2023Falmouth, Massachusetts, United StatesManaged all internal and external communications, marketing, public relations and community engagement for the Bank and charitable foundation. Developed and implemented targeted communications strategies to drive awareness of banking solutions and community partnerships. Leveraged Bank assets to create innovative ways to support community initiatives.
Regan CommunicationsAccount Executive - Public Relations
Jan. 2016 - Dec. 2016Osterville, MADesigned and implemented public relations strategy for multiple clients including Steamship Authority, Cape Cod Baseball League and Koko Fitness Club.
Boost Cape CodPresident
Oct. 2014 - Nov. 2021Cape Cod, MAFounded and operated a boutique agency offering communications strategy, outsourced marketing services, PR, social media, email marketing and project management for small business and nonprofit clients.
Cape Cod Five Cents Savings BankAssistant Director of Community and Corporate Relations
Jan. 2014 - Oct. 2014Orleans, MACoordinated philanthropic activities, employee engagement and community involvement for the Bank and the Cape Cod Five Charitable Foundation Trust. Managed and leveraged Bank sponsorships and donations by the Cape Cod Five Charitable Foundation Trust. Cultivated partnerships with community organizations aligned with the Bank and Foundation’s mission.
Cape and Islands United WayPresident & CEO
Mar. 2011 - Dec. 2013Hyannis, MAProvided overall leadership and direction to position United Way as a collaborative community investment partner. Cultivated and developed partnerships with corporate and community organizations to generate revenue and invest in human service programs addressing pressing community needs. Leveraged resources to improve the human condition in the region through fundraising, volunteer engagement, creative community partnerships, sponsorships and special events.
Dunkin' Donuts Independent Franchise Owners (DDIFO)Director of Sponsorship & Advertising
Mar. 2009 - Mar. 2011Bellingham, MAExecuted all marketing and sales efforts for an association of Dunkin' Donuts franchisees representing 2,500 shops. Increased revenue for the association through customized sponsorships, advertising and special events and member meetings.
New Balance MashpeeMarketing Manager
Jul. 2007 - Oct. 2009Mashpee, MADesigned and implemented integrated consumer marketing efforts for an independently owned retail start-up. Integrated consistent messaging across all marketing channels including print and radio advertising, consumer loyalty programs, retail promotions, email marketing and social media.
Chatham Chamber Of CommerceExecutive Director
Jan. 2005 - May. 2007Chatham, MADirected all aspects of a 400+ membership-based organization focused on economic development, business advocacy and tourism. Worked collaboratively with town government officials to ensure needs and interest of the business community were represented.
New BalanceCharitable Programs Manager
Oct. 2003 - Dec. 2005Boston, MAManaged the charitable giving and donation programs for New Balance Athletic Shoe and the New Balance Foundation. Reviewed and evaluated all grant proposals and presented funding recommendations to Foundation trustees. Awarded multiple grants totaling $2.3 million. Fostered relationships with local community leaders and nonprofit groups aligned with the company' s charitable mission.
New Balance Athletic Shoe, Inc.Marketing Promotions Manager
Jan. 1997 - Dec. 2003Boston, MAManaged the overall development and execution of national consumer and retail promotions. Strategized with product managers to develop and implement promotional programs that supported category business plans. Identified, negotiated, leveraged and executed global sponsorships in key retail markets. Negotiated contract and executed global sponsorship and promotions for Vierdaagse Nijmegen the largest walking festival in the world. Developed and executed promotional programs, product launches and cause-related marketing initiatives including the "Lace Up for the Cure" footwear and apparel collection to benefit the Susan G. Komen Breast Cancer Foundation.
Brown Shoe CompanyManager of Public Relations and Event Marketing/ - NaturalSport Division
Jan. 1997 - Aug. 1998St. Louis, MODirected all facets of consumer marketing and public relations for the NaturalSport Walking Shoe brand; a division of Naturalizer Shoes. Managed a $400,00 budget including all expenses related to the brand's charitable donations and philanthropic activities.
Atlanta Committee for The Olympic GamesAdvance Manager-Torch Relay
Jan. 1995 - Dec. 1996Atlanta, GAManaged all logistics and advance preparation necessary to ensure the efficient passage and maximum visibility of the Olympic Flame15-vehicle caravan through 43 states. Mobilized more than 75 community task forces to promote Relay activities and crowdsource along the route. Protected and promoted sponsor interests. Received accolades on ability to balance community concerns with sponsor fulfillment.
United Way of Massachusetts BayDirector of Community Visibility
Jan. 1987 - Dec. 1995Boston, MAManaged the organizational effort to secure positive public visibility for both the United Way and its 200 member agencies through ongoing publicity, marketing programs and special events. Fostered partnerships between corporations and nonprofit organizations through creative community relations programming. Developed and implemented the organization's first "Community Care Day;" a one-day communitywide event matching more than 3,500 volunteers from 100 local businesses with 350 community service projects at 150 nonprofit agencies.
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