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Work Background
IT & Business Process Association of the Philippines, Inc. (IBPAP)Head of Branding & PR
Nov. 2023Philippines
retina.helpCommunications Officer
Aug. 2023 - Nov. 2023Munich, Bavaria, Germany
Digital Product School by UnternehmerTUMProduct Marketing and Communications
May. 2023 - Aug. 2023Munich, Bavaria, Germany• Spearheaded the design and implementation of a comprehensive communication plan for a lean marketing team, resulting in a 25% increase in brand visibility
• Grew follower base by 10% across European and global markets
• Created the 1st success index to enhance data-driven decision-making and ensure the quality of marketing and PR materials
Asia Innovations GroupBranding & PR
Feb. 2022 - Dec. 2022United States• Forged 3 industry partnerships, establishing the company’s livestreaming app in the Philippines
• Achieved a 70% increase in user base through a ground-breaking partnership with Idol PH Season 2
• Introduced the 1st mental health program in the PH live-streaming landscape, collaborating with licensed professionals
• Designed a successful marketing monetization scheme, recovering 25% of marketing spend
Truely.comPartnerships Manager
Jan. 2022 - Feb. 2022Lisbon, Portugal• Devised the 1st monetization scheme, offering advertising spots to top-ranked companies through the ranking system
AXA PhilippinesBusiness Unit Head
Sep. 2018 - Jun. 2022
ADEC InnovationsSenior Marketing Communications Manager
Aug. 2017 - Nov. 2017Muntinlupa, Metro Manila• Directed marketing communications for 7 ADEC Innovations companies and the Global CEO Alliance
• Managed a 20-member team in content development and distribution across key channels
Sunlife of Canada PhilippinesFinancial Advisor
Apr. 2016 - Sep. 2018
WundermanSenior Account Manager
Dec. 2014 - Dec. 2015Makati City, Philippines• Managed high-profile accounts contributing to 70% of company revenue that includes Microsoft, Shell, and Procter & Gamble's AmbiPur in ASEAN markets
• Onboarded 4 new clients, diversifying the company's portfolio and boosting profitability
Kairosolutions, Inc.Chief Operating Officer
Mar. 2013 - Dec. 2014• Led business development and new account acquisition for prominent local brands and accounts creating Php80,000,000 revenue in the first year
• Orchestrated the 1st brand architecture for 2GO Group, Inc., achieving ROI and annual growth
Kairosolutions, Inc.Account Director
Sep. 2011 - Mar. 2013
Shakey's PhilippinesBrand Manager
Sep. 2010 - Sep. 2011
Diageo Philippines, Inc.Assistant Brand Manager, Imported brands
Aug. 2009 - Mar. 2010
Negros Navigation, Co.Marketing Officer
Jan. 2008 - Aug. 2009
Jungchul Language SchoolEnglish Second Language Instructor
Nov. 2006 - Dec. 2007
SM RetailCategory Buyer
Aug. 2006 - Nov. 2006
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