Sales and Marketing IndustrySales and Marketing Consultant
Apr. 2002 - Mar. 2005South Australia, AustraliaMarketing and Sales Environment: Planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales and action plans. Identifying marketing opportunities, meeting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. Improved product marketability and profitability by researching, identifying, and capitalising on market opportunities; improving product packaging; coordinating new product development. Creating staff support systems, implementing training programs in support of scheduled KPI bench marks, training sales/account management individuals to best meet stakeholder interests. Skills/Qualifications Applied: Brand Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services.