FreelanceFractional Marketing Director + Consultant
Jun. 2011 - Nov. 2022London, England, United KingdomConsultant Marketing Lead with extensive experience gained from working with a range of D2C and B2B clients. + E-commerce strategy across customer lifecycle
+ Customer journey and consumer behaviour
+ Analytics and KPI reporting + Business planning and budget management
+ Digital strategy across SEO, content, social, email, performance marketing and paid acquisition
+ eCRM and email segmentation, content and strategy
+ Online merchandising, offer architecture, promotion strategy and pricing
+ Agency and external team management
+ Wholesale, marketplace and retail strategy and account management
+ Recruitment and team development