Yahoo!7Creative Services Manager
Jun. 2003 - Jun. 2007• Brainstorm and implement creative concepts for clients both reactively and proactively • Pitching ideas to clients, and then constant client liaison to ensure end result was on budget, on brief and true to concept
• Creating comprehensive scope of work and technical specification documentation
• Directed and facilitated the overall technical content and other related content issues
• Created and managed site/promotion enhancement launch schedules
• Business strategy development for client campaigns
• Create strategic proposals for market consumption
• Design mocks, campaigns, banner ads and websites.
• Create conceptual documents and mocks for pitches, • Design, create and maintain promotions, websites, banner ads and advertorial pages that do not fit within the normal framework of the Yahoo!7
• Work to provide the best creative and mocks to clients in the market
• Post analysis and debrief of Sales creative campaigns, highlighting the successes and making suggestions for improvement next time.
• Liaise with 3rd party suppliers on designing, implementing and maintaining client creative campaigns.
• Maintain and expand the Creative Showroom that showcases creative from around the Yahoo! World • Liaise with Television and Print media counterparts, directly with clients and creative agencies to ensure seamless, successful cross media campaigns • Manage multiple budgets for campaigns
• Devise processes to streamline timelines and resource
• Copywriting for campaigns
• Account Management of Australian Idol Website / Big Brother 4 website
• Online Advertising Project Management of Australian Idol Website / Big Brother 4 website
• Day-to-day strategy formulation and implementation of client online advertising needs
• Problem solving
• Traffic analysis and reporting
• Scheduling of advertising
• Copy writing for websites/publications
• Website production
• Budget management of client spend
• Process development