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Work Background
Langton'sHead of Product
Jun. 2022Sydney, New South Wales, Australia
EntertainmentHead of Enterprise Product & Delivery
Jan. 2020 - May. 2022Sydney, New South Wales, AustraliaServicing a portfolio of 31+ large and varied corporate clients to align the program with their needs and vision
Conducted workshops with stakeholders to capture requirements and evolve them to fully fledge product strategy and requirements. Roadmapped iterative product improvements, using analytics and user centric observations
Collecting functional and technical requirements from clients & business
Managed multiple stakeholders internally and externally and ensured harmony and unity of purpose
Regular reporting to Senior Management
Maintaining alignment between the business and technical team Managing cross functional teams to achieve desired outcomes. Worked with business development team to feed both confirmed and prospective work into the pipeline
Established thorough understanding of client digital environment and recommended optimal integration paths with the product
Produced presentations to clients and prospects to deliver expert understanding of the platform, finding ways to improve the platform and to maximise its impact
Agreed objectives with clients and worked to develop strategies to achieve them
Responsible for on-boarding processes and regular client reviews, and transition into BAU
Managed schedules and budgets for all projects
Established and measured compliance against KPIs, evolving these as the relationship matures
Mentored and coached team members
EntertainmentEnterprise Product Manager - Frequent Values
Jun. 2018 - Mar. 2022Sydney, AustraliaFollowing the acquisition of Mobile Den by Entertainment Publications in 2018, I stepped forward to lead the Frequent Values programme digital presence in both Account Director and Technical Implementation capacities. This involves end-to-end management of projects for over seventy clients, each with their own delivery channels. I work with each of these clients, aligning their objectives with the capabilities of the platform for best results, and with the sales team to continually feed the pipeline with new projects. Based on experience with the clients' projects I work also with the platform technical team to propose enhancements to the platform, delivering constant improvement to the clients' experience and to the returns they can achieve by using Frequent Values.
mobileDenExec Producer/Senior Account Director
Jun. 2016 - Jun. 2018220 George Street SydneyI started at Mobile Den managing a single major QSR client, developing for them a digital platform delivering over twenty major functionalities, including membership, loyalty points, delivery tracking and much more. Following this success, I was appointed as AD/BDM to all clients, planning and directing programme development on multiple platforms and delivery channels. I relaunched the Starbucks app and transitioned them to a new POS and loyalty platform, and designed and implemented for the SCG the “Cashless Stadium” , allowing smartphone payments throughout the site.
Cheribomb RetroOwner Founder
Apr. 2016Onlinewww.cheribombretro.com
NRMAHead Of Digital
Jan. 2011 - Mar. 2016I started at NRMA by re-building and launching several major websites, integrating them with single signon and one-stop e-mail subscription. I redesigned the association’s transactional system for enhanced usability, and extended sites from the web to smartphone and mobile platforms.
From 2014 I become Senior Digital Programme Delivery Manager, chairing the Digital steering committee to establish corporate strategies, and managing the integration of existing platforms into Siebel eCRM.
Friends of EDTechnical Editor, Foundation HTML 5
Sep. 2010 - Dec. 2011In stores November 2010
Friends of EDTechnical Editor, Foundation Flash CS5 For Designers
May. 2010 - Dec. 2012In stores: July 2010 Book Description:
Flash CS5 boasts a host of new features, including the much-anticipated iPhone application creation feature, a whole new animation engine enabling full manipulation of tweens and paths, custom easing, improved inverse kinematics, a revamped timeline, built-in 3D, and much more.
BraveHead of Digital
Aug. 2008 - Dec. 2010Beginning with a two-person department doing banner ads only, I transformed digital to be a significant offering for the agency, winning three new major digital-only clients in the depths of the GFC, and establishing capabilities to support a broad range of services, including UX, architecture, design, development and strategy.
BraveHead of Online
Aug. 2008 - Dec. 2010
Friends of EDAuthor, The Essential Guide to Flash CS4
Jan. 2008 - Dec. 2010Launching July 2009
Friends of ED Book
The Essential Guide to Flash CS4
Author This book is for Flash CS4 users who are intermediate Flash users as well as the more advanced user who wants to learn about using Flash CS4’s awesome new capabilities, such as motion tweening and kinematics poses. Each chapter will have a number of exercises that will contribute to an overall project. The exercises will be fun and compelling and allow the user to place their own creative stamp on them, while still following the steps to completion.
Friends of ED PublishingAuthor - Foundation Form Creation with Adobe LiveCycle ES
Jan. 2008 - Dec. 2010Launched September 2008 http://www.amazon.com/Foundation-Creation-Adobe-LiveCycle-Designer/dp/1430210036
http://www.adobe.com/devnet/livecycle/articles/advanced_formdesign.html
GPYRSenior Interactive Producer
Jan. 2007 - Dec. 2008• Brainstorm and implement creative concepts for clients • Campaign management and client liaison • Creating comprehensive scope of work and technical specification documentation
• Directed and facilitated the overall technical content and other related content issues
• Created and managed site/promotion enhancement launch schedules
• Work to provide the best creative and mocks to clients in the market
• Post analysis and debrief of Account Management campaigns, highlighting the successes and making suggestions for improvement next time.
• Liaise with 3rd party suppliers on designing, implementing and maintaining client creative campaigns.
• Manage multiple budgets for campaigns
• Devise processes to streamline timelines and resource
Yahoo!7Creative Services Manager
Jun. 2003 - Jun. 2007• Brainstorm and implement creative concepts for clients both reactively and proactively • Pitching ideas to clients, and then constant client liaison to ensure end result was on budget, on brief and true to concept
• Creating comprehensive scope of work and technical specification documentation
• Directed and facilitated the overall technical content and other related content issues
• Created and managed site/promotion enhancement launch schedules
• Business strategy development for client campaigns
• Create strategic proposals for market consumption
• Design mocks, campaigns, banner ads and websites.
• Create conceptual documents and mocks for pitches, • Design, create and maintain promotions, websites, banner ads and advertorial pages that do not fit within the normal framework of the Yahoo!7
• Work to provide the best creative and mocks to clients in the market
• Post analysis and debrief of Sales creative campaigns, highlighting the successes and making suggestions for improvement next time.
• Liaise with 3rd party suppliers on designing, implementing and maintaining client creative campaigns.
• Maintain and expand the Creative Showroom that showcases creative from around the Yahoo! World • Liaise with Television and Print media counterparts, directly with clients and creative agencies to ensure seamless, successful cross media campaigns • Manage multiple budgets for campaigns
• Devise processes to streamline timelines and resource
• Copywriting for campaigns
• Account Management of Australian Idol Website / Big Brother 4 website
• Online Advertising Project Management of Australian Idol Website / Big Brother 4 website
• Day-to-day strategy formulation and implementation of client online advertising needs
• Problem solving
• Traffic analysis and reporting
• Scheduling of advertising
• Copy writing for websites/publications
• Website production
• Budget management of client spend
• Process development
Yahoo!Promotions Manager
Jan. 2003 - Dec. 2007Brainstorm and implement creative concepts for clients both reactively and proactively • Pitching ideas to clients, and then constant client liaison to ensure end result was on budget, on brief and true to concept
• Creating comprehensive scope of work and technical specification documentation
• Directed and facilitated the overall technical content and other related content issues
• Created and managed site/promotion enhancement launch schedules
• Business strategy development for client campaigns
• Create strategic proposals for market consumption
• Design mocks, campaigns, banner ads and websites.
• Create conceptual documents and mocks for pitches, • Design, create and maintain promotions, websites, banner ads and advertorial pages that do not fit within the normal framework of the Yahoo!7
• Work to provide the best creative and mocks to clients in the market
• Post analysis and debrief of Sales creative campaigns, highlighting the successes and making suggestions for improvement next time.
• Liaise with 3rd party suppliers on designing, implementing and maintaining client creative campaigns.
• Maintain and expand the Creative Showroom that showcases creative from around the Yahoo! World • Liaise with Television and Print media counterparts, directly with clients and creative agencies to ensure seamless, successful cross media campaigns • Manage multiple budgets for campaigns
• Devise processes to streamline timelines and resource
• Copywriting for campaigns
Weight WatchersOnline Editor
Jan. 2002 - Dec. 2003
ReckonOnline Editor
Jan. 2001 - Dec. 2002
EMAPEditorial Assistant
Jan. 1998 - Dec. 1998
Barnardo'sMarketing Assistant
Jan. 1997 - Dec. 1998
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