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FreelanceGoogle Ads Specialist - Campaign Manager
Nov. 2024 - Nov. 2024Greece▶ Project Title: 2024 Black Friday Google Ads Search Campaign (6 Days) ▶ Project Overview:
• The Black Friday Google Ad Campaign project aims to promote and increase sales of digital software templates (Excel and Google Sheets) within six days during the competitive season of Black Friday. • The 2 search campaigns run in the same period with a smart bidding strategy of maximizing conversions at a 5€ and 7€ daily budget. • In addition, conversion actions through Google Tag Manager were implemented to track and measure sales properly. At the same time, the keyword strategy was focused on both nich (software templates, spreadsheets, etc.) and season keywords (Black Friday sales, etc.) • Finally, the audience targeting strategy focused on potential buyers interested in digital marketing, freelancing, small businesses, and seasonal sales. The goal was to achieve quick wins by promoting cost-effective software template solutions to an audience actively seeking these products.
FreelanceGoogle Ads Specialist - Software Product Marketing
Feb. 2024 - Sep. 2024GreeceAs a Google Ads specialist I have: • Developed and managed Google Ads campaigns focused on promoting Excel and Google Sheets tools for freelancers and small businesses, achieving a 15% increase in product purchases. • Conducted keyword research tailored to software and productivity tools, refining bids to reduce CPC by 8% while improving ad visibility among relevant searchers. • Created targeted ad copy (leveraging AI tools to streamline copy generation) that emphasized problem-solving benefits, which led to a 10% boost in CTR. • Used Google Analytics and Google Ads conversion tracking to assess ad performance and understand user engagement trends. • Built custom Excel tools to automate (through VBA/macros) campaign optimization and keyword research process, aiding in data organization and quicker analysis. • Managed a monthly ad spend of €300-350 across Search and Performance Max campaigns, ensuring efficient budget usage and alignment with campaign goals.
Saint-Cyr Art StudioMicrosoft Excel/Google Sheets Content Creator
Jan. 2024 - Aug. 2024New York, United StatesCreated 20+ tailored Google Sheets templates for Saint Cyr Art Studio, a New York City-based mural agency, enhancing their operational efficiency. Some of the resources include:
• CRM Template
• Project Management Board
• Income & Expense Tracker
• 6-Month Project Cashflow
• Sales & Outreach Tracker
• Invoice Design & Tracking System
• 90 Days Employee Onboarding Roadmap
FreelanceMicrosoft Excel/Google Sheets Content Creator
Jul. 2023I have designed and developed over 30 customized tools and resources in both Excel and Google Sheets, ranging from basic to advanced functionalities. My latest project:
An Excel-based keyword analysis tool that simplifies the keyword research process using Google Keyword Planner and automates campaign structuring for Google Ads through VBA and macros. It is designed for PPC marketers and analysts who utilize Google Ads for research and campaign structuring.
Local (small-size) Business where people buy lottery tickets(ΠΡΑΚΤΟΡΕΙΟ ΟΠΑΠ)Co-Owner
Jun. 2018 - Dec. 2021Ptolemaḯs, Western Macedonia, Greece
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