Concise SoftwarePR & Marketing Manager
Nov. 2018 - Aug. 2023Key highlights:
▪️Cultivated a strong brand presence and clients' trust, supporting high-profile client acquisitions such as Porsche, Santander Bank, Rambus/Visa, Red Bull, and more.
▪️Supported company growth with marketing and lead-generation efforts, resulting ni industry
recognition (a few years in a row recognized as Top Software Development Agency by industry reports, including the Forbes Diamonds 2023 Award). Key responsibilities: Management:
• Built and nurtured a high-performance marketing team from the ground up.
• Planning and managing marketing budget, organizing work of marketing team.
• Fostered a collaborative workflow between marketing and sales teams, driving successful lead- generation campaigns and improving cooperation between these departments
• Managing frequent reports of current and upcoming marketing activities and budget spending. Strategy:
• Crafted and executed comprehensive marketing and communication strategies.
• Led SEO and content strategies, managing a team of SEO and content delivery experts.
• Provided strategic marketing and branding guidance to support sales and delivery teams on client
projects. Lead generation:
• Optimized diverse lead generation channels to drive qualified traffic and measure campaign
effectiveness (including SEO, social media, content marketing, social listening, and more).
Supported the sales team at industry conferences, proactively networking and producing impactful
marketing and sales materials.
• Documented company impact on clients' businesses supporting sales by creating case studies, sales, and marketing materials, industry-specific reports, lead magnets. Brand visibility:
• Ensured brand visibility aligned with company objectives through strategic collaborations with
external partners and organizations.
• Created and curated brand communication on company social media profiles as well as supporting
key team members (CEO, sales team, HR team) with building their personal brands on social media.