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Work Background
LANARA Consulting d.o.o.CEO of SME, Smart Tourism Marketing & Branding
Jan. 2016Ljubljana, SloveniaSmart Tourism Marketing & Branding
Rea P d.o.o.CEO of SME, Business and Marketing Consulting
Jan. 2015 - Dec. 2016SloveniaSpearhead comprehensive sales analyses, develop growth strategies, and initiate all marketing and sales activities. Analyze existing working processes and formulate recommendations for optimization and enhancement; direct client teams in the execution of change programs.
Butan plin d.d.Head of Marketing (Promoted, 2013), Energy Sector
Jan. 2011 - Dec. 2015Ljubljana, SloveniaCaptured 100% of yearly individual goals (2012-2014) and 75% of goals during first year of tenure. Established inventive marketing concepts within company including online store, user accounts, loyalty program, cross-selling, sales promotions, Facebook presence, and corporate social responsibility programs. Excelled as company’s 1-person marketing department (3 years) and led marketing activities and corporate communication development for all B2B and B2C segments. Demonstrated expertise in diverse range of marketing areas including strategy development, competition analyses, customer analyses, customer satisfaction research, integrated marketing communications, corporate communications, PR, media planning, cross-selling, CRM, sales promotions, CSR and loyalty programs, and digital marketing. Launched innovative energy solutions to Slovenian market (CHP and hybrids) in collaboration with Head of R&D and Head of Sales; company acquired new customers in new segments despite decline of LPG market. Established web store as new distribution channel and met all established sales goals. Revamped corporate magazine to include enhanced, topical, and relevant content (during first year of publication magazine covered expenses through advertising sales.) Initiated and prepared National CSR competition application; company earned 2nd place in category of mid- sized companies (Horus 2011, Horus 2012). Devised CSR program to contribute to children’s health and traffic safety through promotion of cycling and proper equipment use; program expanded nationally with 2000+ children from 92 Slovenian schools attending during first year.
Ministry of Justice (Government of the Republic of Slovenia)Higher Advisor, Public Sector
Jan. 2009 - Dec. 2011Ljubljana, SloveniaHR department
Unichem d.o.o.Brand Manager, Plant Food and Plant Protection
Jan. 2008 - Dec. 2009Vrhnika, SloveniaDirected successful launch of new product (still on market presently); developed marketing strategy, integrated marketing mix plan, and market and competition analyses. Initiated competition analysis of market leader; identified and communicated trends to Research & Development department. Oversaw customization and standardization of products for global markets in collaboration with business units in Czech Republic, Hungary, and Croatia. Designed integrated marketing campaigns; developed and coordinated all marketing assets for product lines.
Dialog CompanyPR Project Chief, Public Relations & Marketing Communications Agency
Jan. 2007 - Dec. 2008Ljubljana, SloveniaChampioned public relations initiatives for Slovenia’s 3rd biggest retailer; facilitated significant expansion of retail chain to the Balkan countries and directed multiple press conferences in Macedonia, Serbia, and Bosnia and Herzegovina. Planned and executed events (100-6000 participants) for agency’s clients with recognized success. Led support of marketing communications for POLI Marathon 2007 (largest recreational cycling marathon in Slovenia with 6000+ cyclists) and for ARMAL Foundation 2007 (international CSR project joining 600+ children from 4 countries in ecological activities promoting safe and healthy water).
The Boston Consulting Group WarsawResearch, Business Consulting
Jan. 2005 - Dec. 2006PolandAssistent market research on Slovenian automotive market I and II (2005, 2006)
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