Butan plin d.d.Head of Marketing (Promoted, 2013), Energy Sector
Jan. 2011 - Dec. 2015Ljubljana, SloveniaCaptured 100% of yearly individual goals (2012-2014) and 75% of goals during first year of tenure. Established inventive marketing concepts within company including online store, user accounts, loyalty program, cross-selling, sales promotions, Facebook presence, and corporate social responsibility programs. Excelled as company’s 1-person marketing department (3 years) and led marketing activities and corporate communication development for all B2B and B2C segments. Demonstrated expertise in diverse range of marketing areas including strategy development, competition analyses, customer analyses, customer satisfaction research, integrated marketing communications, corporate communications, PR, media planning, cross-selling, CRM, sales promotions, CSR and loyalty programs, and digital marketing. Launched innovative energy solutions to Slovenian market (CHP and hybrids) in collaboration with Head of R&D and Head of Sales; company acquired new customers in new segments despite decline of LPG market. Established web store as new distribution channel and met all established sales goals. Revamped corporate magazine to include enhanced, topical, and relevant content (during first year of publication magazine covered expenses through advertising sales.) Initiated and prepared National CSR competition application; company earned 2nd place in category of mid- sized companies (Horus 2011, Horus 2012). Devised CSR program to contribute to children’s health and traffic safety through promotion of cycling and proper equipment use; program expanded nationally with 2000+ children from 92 Slovenian schools attending during first year.