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Work Background
University of WaterlooVideo Specialist
Nov. 2021Waterloo, Ontario, CanadaResponsible for producing a wide range of multimedia projects for Co-operative and Experiential Education (CEE). Ensure the brand and visual identity are expressed in video and online as the lead contact for video productions and animations. Continuous improvement of CEE’s multimedia offerings made available across multiple platforms. Leads the creation of original video content for internal and external audiences on the web and various social media channels. Produces, directs, captures, designs, and edits multiple video productions. • Art directs multiple video styles, from high-end productions to run-and-gun social-focused content.
Leads and guides clients in the development of strategic, effective multimedia materials.
Constantly explores and proactively suggests new and creative ways to “tell our story” and expand our audience reach for student and employer audiences. Develops engaging storylines, storyboards, and professional productions that can function on multiple platforms (web, digital displays, social media, etc.). Supervises talent and any other freelance talent required, including videographers, audio technicians, writers and designers. Provides guidance to talent for the optimal on-camera experience. Project manages productions through the entire process to sign-off • Partners with internal and external content managers, editors, designers, developers and other University staff to ensure videos meet client and institutional needs, aligning with the brand strategy platform and meeting University web and accessibility standards.
University of WaterlooSocial Media Specialist
Mar. 2021 - Nov. 2021Waterloo, Ontario, CanadaPlanning, Communication and Content Creation
Planned, developed, coordinated, delivered and evaluated organic video, photo and text content for social media platforms.
Manage Co-operative and Experiential Education (CEE) social media accounts.
Write, edit, manage and schedule social media-related content
Create visual assets (e.g. photography, video) for social media
Develop and manage the Co-operative Education social media content calendar
Collaboration and Outreach
Work closely with all CEE units to help them promote, protect, and enhance their reputations on social media platforms.
Provide training and support for CEE staff to improve their effective use of social media channels.
Quality Control
Ensure the University of Waterloo branding standards are maintained, and that messaging and style guidelines are consistent in all social media communications.
Ctrl V - Virtual RealityMarketing Manager
Jan. 2020 - Mar. 2020Waterloo, Ontario, Canada● Development and implementation of brand strategy
● Creation of various Ctrl V assets and templates
● Maintain and update Ctrl V Brand Guidelines and processes
● Analyzing potential strategic partner relationships for company marketing
● Review and approval of all franchise marketing submissions from franchisees
● Provide marketing training, webinars and ongoing marketing assistance for all Ctrl V locations
● Assist in the development of marketing strategies for new and existing locations
● Oversee implementation of marketing strategies, including campaigns, promotions, events, digital marketing, PR
● Continuous analysis of the competitive environment and consumer trends
● Manage local, global, corporate and franchising marketing budgets
● Manage social media presence for Ctrl V Canada
● Website content creation
● Assist with planning special events and promotions
● Participate in supporting Live Chat on Ctrl V website when required
● Facilitate and assist with running mobile and corporate events
● Day-to-day tasks as they arise
● Track performance of all marketing campaigns
● Produce, Direct, Edit, branded videos
● Create and maintain photo and video library
MCCMarketing Specialist
Mar. 2019 - Dec. 2019Kitchener, Canada AreaDevelop and maintain healthy relationships with each stakeholder
Advise and educate on executing unique marketing plans
Create photo, video and blog assets to support content and social media marketing campaign
Develop and implement a network marketing plan in parallel
Train staff on usage and best practices, manage and track all social media accounts for the network
Create graphic design assets for use in online and in-store advertising campaigns.
Schedule, create and assess online advertising campaigns and coordinated media buys.
University of WaterlooOutreach Coordinator (High School Outreach/Communications Specialist)
Apr. 2012 - Jun. 2018Waterloo, Ontario
Joel M Media/ Joel M WeddingsPhotographer/Videographer
Jan. 2012 - Aug. 2024Waterloo, OntarioLet's tell a story! Maybe you've got a brand new business idea that you want to tell the world about. Or you're getting married and you want to capture those memories. Perhaps you're a professional who's looking to put a new spin on your online social networks. Any of these sound familiar? Images are powerful things and when still photos and videos are spun together they can be even more impactful. I make simple, consumable, informative and beautiful photo and video content to help illustrate all of the amazing parts of your story. Creating a great story is all about finding, nurturing, highlighting and growing relationships. Stories are what drive us...let's tell yours together!
Crawford & CompanyEvaluator - Team Lead
Jan. 2008 - Jun. 2009Waterloo, Ontario
University of WaterlooOutreach Program Delivery Staff
Jun. 2007 - Apr. 2012Waterloo, Ontario, Canada
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