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Work Background
Digital Revenue SystemsChief Operating Officer and Co-Founder
Jul. 2022
Hockessin Athletic ClubMarketing Director
Aug. 2012 - Aug. 2022• Manage the marketing team
• Manage the company’s overall brand and marketing strategy • Manage the brand and marketing strategy of sixteen profit centers within the club • Manage HAC’s community efforts that raise nearly than a quarter million dollars each year, including executing and overseeing event logistics for HAC's major events such as: - HAC's Frozen Frogman Swim which raised more than $9,000 for the Navy Seal Foundation in 2016 and over $130,000 for Travis Manion Foundation from 2017-2020 - The HAC Salutes campaign which has raised more than $125,000 since the first annual event in 2013 -HAC's Chip in for a Cure Golf Outing which has raised more than $75,000 for JDRF Delaware since the first annual event in 2015
• Generate 7-15 email campaigns per month, with some going to more than 16,000 contacts at a time and generating open rates of over 30% and click through rates as high as 20%. • Run monthly reports on the ROI for marketing efforts as well as the profitability of our magazine advertisements • Oversee and aide in the design and production of 50+ individual graphics and marketing campaigns each month. • Plan, develop, and work with printers to execute the delivery of date sensitive direct mail campaigns
• Manage cross-media campaigns, including the seamless integration of digital and print
• Manage the club's PPC and social media advertising campaigns
• Implemented a CRM system for the sales team that leverages direct-to-CRM leads from all marketing campaigns
• Design and manage automated email campaigns that help foster cold leads, including some that use AI solutions
• Oversee and execute maintenance of the website
Hockessin Athletic ClubMarketing Assistant
Apr. 2007 - Aug. 2012• Designed & Developed company website
• Managed all Social Media Accounts
• Created marketing documents – static and motion ads for internal televisions, flyers, brochures, external postcards, emails – with Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Publisher, and Microsoft Word
• Coordinated marketing with backend preparedness to take payment
• Sole manager of scheduling software
• Managed links between membership software and scheduling software
• Managed all marketing related web-based programs – software for static ads, email design, membership surveys, scheduling software
• Ordered marketing materials
• Checked membership agreements for mistakes and updated sales team commission • Executed extensive data analysis and reporting
• Coordinated meetings
• Developed presentations for executive meetings
• Developed marketing plans and strategies for multiple departments and ancillary businesses
Hockessin Athletic ClubMembership Sales
Feb. 2006 - Apr. 2007• Worked as a team towards a goal
• Worked as an individual towards a personal goal
• Sold and maintained memberships
• Monthly prospect and member calls
• Warm calls
• Set two to three appointments daily
• Extensive knowledge of every program and product offered
• Answered existing members’ questions
• Extensive involvement with the opening of a new facility
• Called existing customers to generate repeat sales. Called prospective customers to set sales appointments
• Responded to customer questions and quote prices within guidelines. • Collected and distribute necessary customer information including credit application and job orders.
Hockessin Athletic ClubCustomer Service Representative/Front Desk
Sep. 2004 - Feb. 2006• Greeted Members upon Entrance
• Detailed knowledge of all products and programs offered
• Scheduled programs
• Operated cash register
• Opened/Closed building
• Conveyed membership updates or changes to members
• Answered phones
• Performed office support including: filing, photocopies and faxes
• Assisted in payout process. • Processed temporary employee payroll from completed work tickets
• Assisted with dispatch. Prepared work tickets. • Selected and communicated job assignments to employees for • Helped resolve temporary employee questions or complaints as needed.
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