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Work Background
AccuAir SuspensionDigital Sales and Marketing Manager
May. 2024Merritt Island, Florida, United StatesAs the Digital Sales and Marketing Manager at AccuAir Suspension, I oversee web properties and digital sales channels to drive revenue and enhance customer loyalty. Working closely with sales reps, I optimize strategies to grow business divisions and launch successful campaigns. •Create custom landing pages and improve onsite UX
•Update our catalogs, meta tags, descriptions, and refresh site content •Manage and optimize our Google Ads, paid media campaigns, Amazon storefront, and YouTube channels
•Decrease our acquisition costs by increasing our retention and retargeting efforts •Leverage data to recommend marketing changes and help our brands pivot in real-time
Modern Gourmet FoodsMarketing Manager
Mar. 2023 - Apr. 2024Santa Ana, California, United StatesAs the Marketing Manager for multiple brands within the organization, I was pivotal in developing and executing marketing strategies to enhance brand visibility, drive customer engagement, and ultimately increase market share. I managed the digital catalog, updated web properties, activated onsite discounts, and accelerated sales. I was responsible for customer activation and the user experience across various brands by creating optimal landing pages, developing relevant SEO copy, eliminating friction in the customer journey, and collaborating with internal and external teams to ensure alignment with overall business objectives and brand positioning. I planned and executed retention marketing campaigns, including email SMS, loyalty programs, reactivation efforts, and personalized marketing initiatives for all the brands in the portfolio. I worked with a global team and wore many hats to help foster a collaborative and results-driven team culture. I consolidated the tech stack, leveraged AI, and developed a comprehensive retention strategy outlining the approaches and tactics for retaining and engaging existing customers over the long term. •I migrated three brands from three ESPs to Klaviyo
•I leveraged AI to kickstart some graphic design content and optimize copy for my email campaigns
•I launched marketing campaigns on time and under budget
•I optimized the email creative, cadence, deliverability, and engagement
•I deployed automated journeys and have minimized the batch and blast dependency
•I optimized the onsite customer journey for all brands
•I reduced our coupon and discount dependency
•I optimized 40+ of our best-selling products to increase organic and paid rankings
•I created landing pages that serve as destinations for our new customer acquisition
4 Wheel PartsEmail Marketing Manager
Nov. 2016 - Mar. 2023Compton, CAAs the email marketing manager for 4 Wheel Parts, I owned a lifecycle marketing channel and drove customer retention and revenue growth via email, SMS, and referrals. I partnered with creative, marketing, product, and customer experience teams to create best-in-class communications across four websites and 117 physical locations in the U.S. and Canada. In addition to email, I was responsible for our promo activation, the onsite customer journey, creating landing pages, optimizing our web properties, and developing SEO copy for our digital catalog. I worked closely with my leadership team to identify and launch partnership opportunities with Ford, Polaris, Fox Racing Shox, Indian Motorcycles, Dixxon Flannel, Smittybilt, and additional race-related events. I worked closely with our design team and developers to build landing pages, optimize our websites, improve customer acquisition, and decrease bounce rates. During my time at 4 Wheel Parts, I: •Organically grew the email list from 800k records to 3 million records
•Implemented predictive analytics to help increase revenue and reduce coupon dependency •Launched our SMS program, which drove 60% of total email revenue in less than one year
•Helped create a destination for the all-new Ford Bronco
•Worked with our retail team to launch exclusive events with Fox Racing Shox
•Created and optimized landing pages to increase our user experience
•Developed customer-centric omnichannel marketing campaigns
4 Wheel PartsMarketing Specialist
Apr. 2015 - Oct. 2016Compton, CAAs the email marketing coordinator, I was responsible for creating promos, activating coupon codes, scheduling web banners, creating landing pages, testing HTML emails, and deploying them for four e-commerce websites and retail divisions. I was responsible for implementing and managing our engagement and acquisition campaigns. In addition, I worked closely with leadership to create, optimize, and manage business-wide marketing programs and projects, including re-engagement lead flow and loyalty initiatives. ・Provided retail and marketing support for our e-commerce b2c, b2b, call center, and 103 brick-and-mortar retail locations
・Helped re-platform two e-commerce websites and tested new site functionality
・I helped develop a content calendar and retail promotion worksheet used by the entire organization
・I was responsible for all aspects of email marketing, from setup, coding, and testing to deployment
・Created automated email and batch and blast campaigns
・Managed entire email strategy for two retail companies
・Managed email testing and strategy for seven house brands and B2B division
・Maintained list health, performed list hygiene, and kept email CRM-compliant
・Managed all subscriber touchpoints and email automation to help increase conversions
・Created and executed sitewide promotions for multiple e-commerce websites
・Updated product pricing, special offers, and sitewide promotions
4 Wheel PartsSocial Media Specialist
Aug. 2014 - Mar. 2015Compton, CAAs a social media specialist, I helped establish the brand's identity, tone, and social content calendar. In addition, I worked with subject matter experts to ensure my posts aligned with the company initiatives and third-party agreements. I increased web and foot traffic to our digital, brick-and-mortar retail locations and grew our fanbase organically. ・Developed implemented and maintained social commerce strategies and campaigns in support of e-commerce websites and company objectives
・Managed and maintained the analytics systems to track social media engagement and results and created monthly social media reports
・Executed day-to-day social media initiatives, including posting diverse content and developing strategies to improve user engagement and drive action across all social channels – Facebook, Twitter, Instagram, YouTube, and Google+
・Created and maintained a social media calendar for short-term viral initiatives and long-term marketing campaigns ・Engaged with the social media community, addressed all negative feedback, and worked to de-escalate customer service issues across all channels
・Monitored competitors and created competitive reports that provided rankings and any key learnings ・Stayed apprised of emerging social media technologies, trends, and industry news that aligned with the brands' marketing and business goals
Price Point Mail Order Ltd.Marketing Specialist
Dec. 2012 - Jul. 2014Rancho Dominguez, CAAs the marketing coordinator, I was responsible for promo creation, coupon activation, building landing pages and product descriptions, and optimizing the user journey and onsite experience. In addition, I oversaw the email marketing communications program, which included list growth, segmentation, and strategy. ・I taught myself how to code HTML and CSS emails during my free time ・I learned how to edit pictures and design in Adobe Photoshop
・I took Google Analytics courses to enhance my knowledge of reporting and proper UTM tagging
・Managed website content, including product details, specifications, images, and videos
・Updated product pricing, special offers, and sitewide promotions
・Tested website regularly to ensure that content, products, links, and services were up-to-date
・Built, tested, and deployed daily email marketing campaigns in our email service provider
・Worked with various teams to develop and implement emails and landing pages
・Tested HTML across multi-platform browsers and email clients ・Utilized Google Analytics to analyze email data and performance
・Optimized all email campaigns to help increase revenue and retention
CobáBrand Ambassador
Jun. 2012 - Nov. 2012Greater Los Angeles AreaCobá was a ready-to-drink agua fresca that came in various flavors. It was a healthy alternative to soft drinks and as a brand ambassador, I promoted the flavors, benefits, and helped increase awareness in key markets. ・Promoted the brand, products, services and the benefits of drinking Cobá ・Interacted and engage with customers, sales prospects, business partners, and the media ・Generated sales opportunities and built consumer preference
・Secured product placement and increase brand awareness at local community events
Next Day FlyersMarketing Coordinator
Jan. 2012 - Aug. 2012Rancho Dominguez, CAUpon completing my internship, I was offered a full-time job. My primary responsibilities included market research, serving as the customer's voice, helping develop new marketing campaigns, and escalating quality control issues. In addition, I helped increase brand awareness and organized community outreach efforts for Spanish-speaking businesses in the Los Angeles market. ・Executed new marketing campaigns and developed strategies for new markets
・Established and maintained relationships with customers and vendors
・Conducted marketing research and compile data for Operations and Marketing Departments
・Managed customer survey feedback by responding to customers on a daily basis ・Implemented metrics and reported daily company ranking to Management ・Served as the voice of the customer and address any issues or concerns
・Oversaw customer satisfaction and track performance by measuring several KPIs
・Secured product placement and brand awareness at local community events
・Assisted the Quality Control Department by identifying areas of improvement
Next Day FlyersMarketing Intern
Nov. 2010 - Dec. 2011Greater Los Angeles AreaI wore many hats during my internship at Next Day Flyers. I researched the printing market, developed SEO keywords for the Latino market, developed and helped implement process improvements, and collected transactional survey feedback. The internship was a degree requirement while at Cal State Dominguez Hills. ・Conducted market research on printing trends
・Identified latest social media trends
・Developed SEO keywords for website optimization
・Contacted several print media companies to develop marketing campaigns
・Assisted the marketing team with projects as needed
City First Bank Los Angeles -Formerly Broadway Federal BankCustomer Service Representative
Nov. 2008 - Nov. 2010Greater Los Angeles Area・Established new accounts
・Processed daily teller transactions
・Interacted with customers to identify their needs ・Informed customers on products available to enhance their financial accounts
・Sold financial services to customers to help increase their net savings while increasing branch revenue
・Established long term savings accounts (CDs) and mortgages
IPS CorporationISO 9001:2000 Internal Auditor
Oct. 2007 - Oct. 2008Gardena, CA・Conducted audits of various departments to ensure overall ISO 9001:2008 compliance
・Audited quality manual to identify areas of improvement
・Reviewed operations procedures with Management to ensure employee safety
・Tracked inventory to minimize waste while keeping production costs down
・Identified non-conforming product, remove, and dispose of product that failed quality standards
・Conducted semi-annual inventory audits of raw goods, finished goods, and overall safety of several production plants
IPS CorporationAssistant Supervisor
Jul. 2006 - Sep. 2007Gardena, CA・Developed productions schedules for day and night shift
・Conducted inventory of finished goods at several staging warehouses
・Supervised and delegate orders to 20+ employees and ensure employee safety
・Audited operations procedures, policies, and production to ensure we were ISO compliant
・Provided Management with production totals for previous day production
・Conducted weekly inventory of raw materials and place purchase orders to prevent downtime
・Planned production and ensure raw goods were readily available to maximize efficiency and minimize idle times
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