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Work Background
Major League BaseballVP, Global Brand
Jan. 2023 - Jul. 2025New York, United StatesLed MLB’s Brand Management team, driving brand strategy and marketing impact across three pillars: Brand Foundations – Defined MLB’s brand positioning and strategy, established league-wide brand guidelines, and implemented systems to measure and track brand health. Integrated Campaigns – Directed creative briefing and cross-enterprise alignment, managed agency partnerships, and delivered integrated marketing campaigns that drove fan engagement and brand growth. Long-Term Planning – Shaped annual marketing strategy, built executive-level presentations, and guided initiatives that influenced the future of MLB’s brand and business.
EA SPORTSDirector, Global Marketing Strategy || EA SPORTS FIFA
Jun. 2020 - Dec. 2022Vancouver, British Columbia, CanadaKey leader in the global brand transformation of EA Sports FC — evolving a 30-year legacy into a future-focused football brand with cultural relevance and commercial growth. Brand Identity & Strategy – Helped define the new brand identity, foundational brand strategy, and long-term vision to deepen cultural resonance and expand global reach. Franchise & Business Planning – Contributed to the 3-year franchise roadmap, annual operating plan, and licensing strategy, ensuring alignment across product, marketing, and commercial priorities. Women’s Football Strategy – Shaped EA Sports’ first women’s football strategy, driving product integration, consumer engagement, and organizational education in partnership with key stakeholders.
EA SPORTSGlobal Brand Management || EA SPORTS FIFA
Oct. 2018 - May. 2020Vancouver, British Columbia, CanadaCore member of EA Sports FIFA’s Global Brand Management team — serving as the voice of the player and ensuring brand consistency across product and marketing. Consumer Insights & Product Alignment – Represented the player perspective within the game development process, aligning features and experiences with consumer expectations. Go-to-Market Storytelling – Translated in-game innovation into clear, compelling consumer messaging that resonated across global markets. Brand Consistency & Resonance – Bridged the gap between product creation and marketing execution to deliver cohesive brand narratives and strengthen global brand equity.
PepsiCoGNG || Independent Consultant
Sep. 2017 - Mar. 2018Chicago, Illinois, United StatesStrategic consultant for PepsiCo’s Global Nutrition Group (Quaker & Tropicana) — focused on brand positioning, digital strategy, and long-term growth. Brand Positioning & Purpose – Supported the global reevaluation of brand positioning, aligning purpose with evolving consumer expectations. Digital Strategy & Growth – Developed a digital strategy to drive market growth across key international regions. Long-Term Planning – Informed global strategy and portfolio decisions by integrating consumer insights and digital behavior trends.
PepsiCoGatorade || Independent Consultant
Feb. 2016 - Sep. 2018Chicago, Illinois, United StatesStrategic consultant to Gatorade’s Global Brand team — supporting the launch of a new product and sub-brand designed to expand market share across LatAm, Asia, and WESA. Brand Vision & Innovation – Contributed to the long-term brand vision through Qatar 2022, including innovation strategy, athlete services, and consumer engagement. Sports Marketing Strategy – Advised on sponsorship strategy and negotiation approach with athletes, teams, and leagues. Identity & Design – Helped shape the brand identity system, spanning visuals, tone of voice, logo, and packaging. Commercialization & Market Rollout – Supported go-to-market planning and execution across 13 global markets.
Optimum SportsGlobal Account Director
Jun. 2012 - Jan. 2016Chicago, Illinois, United StatesAccount Director at Optimum Sports, overseeing the Gatorade, Intel, and McDonald’s accounts — aligning sponsorship and media strategy with the evolving sports marketing landscape. Sponsorship & Partnerships – Connected traditional sports sponsorships with broader media and cultural moments to amplify relevance and reach. Integrated Campaigns – Delivered campaigns that balanced brand equity building with performance goals across U.S. and global markets. Strategic Alignment – Ensured consistency across sponsorship assets, brand messaging, and media to maximize business impact.
Optimum SportsAssociate Director
Jun. 2011 - May. 2012Chicago, Illinois, United States
Optimum SportsSupervisor
Jul. 2008 - May. 2011New York, United States
OMD USAStrategy Supervisor
May. 2008 - Jun. 2008New York, United StatesMedia strategist on the Lowe’s Home Improvement account at OMD — building a strong foundation in media strategy, planning, and execution. Media Strategy & Planning – Supported the development of media strategies and channel plans to drive brand and business performance. Execution & Optimization – Gained hands-on experience managing campaign execution and tracking performance across channels. Integrated Marketing Foundation – Developed a holistic view of how media integrates with creative, brand, and business strategy — laying the groundwork for an integrated marketing approach.
OMD USAStrategist
Jul. 2006 - Apr. 2008New York, United States
OMD USAAssistant Strategist
Sep. 2005 - Jun. 2006New York, United States
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