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Work Background
Creative Manager
Good MarketCreative Manager
Jan. 2020Liverpool, England, United Kingdom- Spearheaded the growth of Good Market from an online-only platform to a prominent physical marketplace, serving over 480 businesses. - Managed and curated over 150 Market events since 2021, ensuring seamless execution and high stakeholder satisfaction. - Engaged with stakeholders including Liverpool BID, Culture Liverpool, and Visit Liverpool to create diverse and impactful city events. - Led marketing campaigns and collaborated with brands such as Lush to enhance market visibility and engagement.
Creative Manager
Black & GingerCreative Manager
Feb. 2018Liverpool, England, United Kingdom- Managed projects from initial brief to final delivery, ensuring adherence to timelines and budgets. - Developed and implemented effective digital communications and public relations strategies. - Executed growth strategies utilising innovative trends and engaging content for social media and marketing campaigns.
Senior Visual Merchandising Manager
Shop DirectSenior Visual Merchandising Manager
Oct. 2012 - Nov. 2017Speke, Liverpool- Part of the senior team transitioning Shop Direct Group from a catalogue to a dynamic, web-first fashion brand. - Collaborated with internal and external partners to enhance visibility and market relevance. - Leveraged emerging technologies and trends to improve customer experience and drive sales growth.
Visual Merchandising/ Creative Manager
TOPSHOP TOPMANVisual Merchandising/ Creative Manager
Oct. 2007 - Aug. 2012Liverpool, United Kingdom- Managed creative operations for the flagship Topman store, leading trend and commercial concept development. - Led the "Evolution Project" in alignment with Liverpool's Capital of Culture regeneration. - Provided creative leadership and support internationally, including secondments in Japan and Chicago.

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Creative Manager: Strategy & Innovation
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