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Work Background
Good MarketCreative Manager
Jan. 2020Liverpool, England, United Kingdom- Spearheaded the growth of Good Market from an online-only platform to a prominent physical marketplace, serving over 480 businesses.
- Managed and curated over 150 Market events since 2021, ensuring seamless execution and high stakeholder satisfaction.
- Engaged with stakeholders including Liverpool BID, Culture Liverpool, and Visit Liverpool to create diverse and impactful city events.
- Led marketing campaigns and collaborated with brands such as Lush to enhance market visibility and engagement.
Black & GingerCreative Manager
Mar. 2018Liverpool, England, United Kingdom- Managed projects from initial brief to final delivery, ensuring adherence to timelines and budgets.
- Developed and implemented effective digital communications and public relations strategies.
- Executed growth strategies utilising innovative trends and engaging content for social media and marketing campaigns.
Shop DirectSenior Visual Merchandising Manager
Oct. 2012 - Nov. 2017Speke, Liverpool- Part of the senior team transitioning Shop Direct Group from a catalogue to a dynamic, web-first fashion brand.
- Collaborated with internal and external partners to enhance visibility and market relevance.
- Leveraged emerging technologies and trends to improve customer experience and drive sales growth.
TOPSHOP TOPMANVisual Merchandising/ Creative Manager
Oct. 2007 - Aug. 2012Liverpool, United Kingdom- Managed creative operations for the flagship Topman store, leading trend and commercial concept development.
- Led the "Evolution Project" in alignment with Liverpool's Capital of Culture regeneration.
- Provided creative leadership and support internationally, including secondments in Japan and Chicago.
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