GloboLead Designer
Jul. 2014 - Jun. 2018Design Lead for branding and identity projects. From the brand itself to a variety of entertainment, journalism and sports products and events in Brazil and other countries.
Key role on Globo's rebranding project: concepting and creating the new design system, brand volume rules, colors and gradients, the new type family and other essential materials to feed the new brandbook. All of this along with other branding/rebranding projects such as on air studies, tv shows identities and title sequences, institucional vignettes, new graphics and a bunch of other things.