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Work Background
BOSS SNOWPLOWVice President of Marketing
Dec. 2015 - Dec. 2024Green Bay, Wisconsin AreaIn my role as Vice President of Marketing at BOSS SNOWPLOW, I spearheaded the brand's transformation to the #1 position in multiple product categories through VOC-driven strategies and brand development. By expanding product categories and implementing cutting-edge marketing initiatives such as Social Media, CRM, and Influencer Marketing, I successfully achieved a 3X sales growth during my tenure.
the BOSS Snowplow, a division of TORODirector of Marketing
Apr. 2009 - Dec. 2015Iron Mountain, MIDirect all aspects of the Marketing function for BOSS:
4Ps strategies for multiple channels, markets and products
International marketing strategies
Acquisition Strategy
Agency Management
Category growth via VoC driven product management
Product Launch Strategies/Execution
E-commerce sales and marketing
Inbound Marketing Social Media Strategies/Content Creation
On-line Retail Clothing Program (bossplowgear.com)
Distributor Services/Development
Search Engine Optimization and Lead Generation
Website Strategy and Execution
Mercury MarineGlobal Brand Manager and Program Manager
Oct. 2005 - Apr. 2009Fond du Lac, Wisconsin, United StatesCreator of Pro XS brand of outboards - the #1 brand of outboards in professional fishing P&L responsibility for OptiMax, Jet and 2-stroke products worldwide. VOC driven Product development
Business case development
Program management
4 Ps strategy
Mercury MarineFreshwater Marketing Manager
Jan. 2001 - Oct. 2005- Managed Mercury's Freshwater Advertising budget including all print, electronic and television endorsements/sponsorships. - Managed several product lines as a Product Manager, this position evolved into what it is today -- Platform Manager. - Appeared on several national and regional fishing shows promoting Mercury product and the fishing lifestyle.
Mercury MarinePro Sales and Product Knowledge Facilitator
Feb. 1999 - Dec. 2001Developed, produced and delivered training courses and materials to dealer and OEM salespeople in Canada and U.S.
John Deere CorporationProduct Specialist
Oct. 1997 - Feb. 1999As a Product Specialist I did a variety of tasks that centered around Product development and Marketing Communications. I prepared marketing product collateral materials and presentations and conducted product education seminars to dealers as well as worked trade shows. I also evaluated new products as well as proposed attachments from outside vendors.
Wisconsin Realtors AssociationMarketing Communications Editor
Sep. 1996 - Sep. 1997I had primary responsibilities for the production of all WRA Marketing/Member communication pieces on a monthly basis. These included monthly newsletters - with both sales and legal focus. I also prepared and produced all materials used at shows and other WRA events.
Daily CitizenGeneral Reporter
Jun. 1994 - Aug. 1996I was a beat reporter with a wide array of responsibilities including general news, courts/police/crime, as well as some sports and photography duties. I was given editorial responsibility very quickly for some of the smaller papers the publishing company owned - which entailed managing the staffs as well as being responsible for getting the paper published on time. I was also tasked with helping to incorporate the publishing companies proprietary pagination software throughout the publications - which meant working with software engineers and conducting training classes for other members of the editorial staff.
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