BOSS SNOWPLOWVice President of Marketing
Dec. 2015 - Dec. 2024Green Bay, Wisconsin AreaIn my role as Vice President of Marketing at BOSS SNOWPLOW, I spearheaded the brand's transformation to the #1 position in multiple product categories through VOC-driven strategies and brand development. By expanding product categories and implementing cutting-edge marketing initiatives such as Social Media, CRM, and Influencer Marketing, I successfully achieved a 3X sales growth during my tenure.