Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Vice President of Marketing
BOSS SNOWPLOWVice President of Marketing
Dec. 2015 - Dec. 2024Green Bay, Wisconsin AreaIn my role as Vice President of Marketing at BOSS SNOWPLOW, I spearheaded the brand's transformation to the #1 position in multiple product categories through VOC-driven strategies and brand development. By expanding product categories and implementing cutting-edge marketing initiatives such as Social Media, CRM, and Influencer Marketing, I successfully achieved a 3X sales growth during my tenure.
Director of Marketing
the BOSS Snowplow, a division of TORODirector of Marketing
Apr. 2009 - Dec. 2015Iron Mountain, MIDirect all aspects of the Marketing function for BOSS: 4Ps strategies for multiple channels, markets and products International marketing strategies Acquisition Strategy Agency Management Category growth via VoC driven product management Product Launch Strategies/Execution E-commerce sales and marketing Inbound Marketing Social Media Strategies/Content Creation On-line Retail Clothing Program (bossplowgear.com) Distributor Services/Development Search Engine Optimization and Lead Generation Website Strategy and Execution
Global Brand Manager and Program Manager
Mercury MarineGlobal Brand Manager and Program Manager
Oct. 2005 - Apr. 2009Fond du Lac, Wisconsin, United StatesCreator of Pro XS brand of outboards - the #1 brand of outboards in professional fishing P&L responsibility for OptiMax, Jet and 2-stroke products worldwide. VOC driven Product development Business case development Program management 4 Ps strategy
Freshwater Marketing Manager
Mercury MarineFreshwater Marketing Manager
Jan. 2001 - Oct. 2005- Managed Mercury's Freshwater Advertising budget including all print, electronic and television endorsements/sponsorships. - Managed several product lines as a Product Manager, this position evolved into what it is today -- Platform Manager. - Appeared on several national and regional fishing shows promoting Mercury product and the fishing lifestyle.
Pro Sales and Product Knowledge Facilitator
Mercury MarinePro Sales and Product Knowledge Facilitator
Feb. 1999 - Dec. 2001Developed, produced and delivered training courses and materials to dealer and OEM salespeople in Canada and U.S.
Product Specialist
John Deere CorporationProduct Specialist
Oct. 1997 - Feb. 1999As a Product Specialist I did a variety of tasks that centered around Product development and Marketing Communications. I prepared marketing product collateral materials and presentations and conducted product education seminars to dealers as well as worked trade shows. I also evaluated new products as well as proposed attachments from outside vendors.
Marketing Communications Editor
Wisconsin Realtors AssociationMarketing Communications Editor
Sep. 1996 - Sep. 1997I had primary responsibilities for the production of all WRA Marketing/Member communication pieces on a monthly basis. These included monthly newsletters - with both sales and legal focus. I also prepared and produced all materials used at shows and other WRA events.
General Reporter
Daily CitizenGeneral Reporter
Jun. 1994 - Aug. 1996I was a beat reporter with a wide array of responsibilities including general news, courts/police/crime, as well as some sports and photography duties. I was given editorial responsibility very quickly for some of the smaller papers the publishing company owned - which entailed managing the staffs as well as being responsible for getting the paper published on time. I was also tasked with helping to incorporate the publishing companies proprietary pagination software throughout the publications - which meant working with software engineers and conducting training classes for other members of the editorial staff.
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Mark on Intch
Marketing
643498 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
MarketingContent Manager
159656 people
19
Marketing Creative Director
15
Human Resources @ UB Greensfelder
18
Owner @ Douglas Fisher Creative