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Work Background
Google Ads (Google Partner)Google Ads Advisors Community Member
May. 2024As a Google Ads Advisors Community Member, I am part of an exclusive network of globally recognized digital marketing experts, collaborating directly with Google to shape best practices and innovations in paid advertising. In this strategic role, I:
✅ Provide high-level advisory insights on campaign optimization, automation, and bidding strategies to drive maximum ROI.
✅ Stay ahead of Google Ads trends, AI-driven enhancements, and platform innovations, ensuring businesses leverage cutting-edge strategies.
✅ Mentor and guide businesses—ranging from startups to enterprises—on how to scale, optimize, and refine their advertising efforts for sustainable success.
✅ Contribute to the global advertising ecosystem by sharing advanced strategies that influence Google Ads best practices.
Harvard Business School OnlineRegional Marketing Advisor - Latin America
May. 2023UruguayAs a strategic leader driving Harvard Business School Online’s growth in Latin America, I specialize in market expansion, enrollment optimization, and brand positioning to enhance engagement and accessibility across the region. ✔ Bridging Global Strategy with Local Expertise – Leveraging deep knowledge of messaging, payment ecosystems, and market-specific dynamics, I tailor strategies that ensure HBS Online’s offerings resonate with LATAM audiences, fostering sustained growth and accessibility.
✔ Data-Driven Growth & Scalable Enrollment Strategies – I transform complex market insights into high-impact acquisition strategies, driving measurable improvements in brand awareness, lead generation, and student enrollment performance.
✔ Cross-Functional Collaboration & Market Execution – Aligning content, paid media, and strategic partnerships, I spearhead initiatives that strengthen HBS Online’s market penetration and long-term presence in Latin America.
dLocalGlobal Growth Marketing Manager
Jan. 2023UruguayAs a strategic marketing leader, I drive global expansion and market penetration for dLocal, focusing on performance-driven digital growth. I lead a high-performing, cross-functional team across SEO, SEM, paid media, inbound marketing, and digital growth, ensuring a data-driven, multi-channel approach that maximizes customer acquisition, brand authority, and revenue growth. I oversee dLocal’s multilingual digital ecosystem, optimizing organic and paid acquisition, CRO, and localization to enhance user engagement and scalability. Under my leadership, the team connects inbound and digital growth strategies with integrated communications, leveraging thought leadership, PR, and content marketing to strengthen brand positioning and market influence.
InvitaeInternational Marketing Manager (Medical Genetics) - Latin America
Apr. 2022 - Oct. 2022UruguayDeveloped and executed comprehensive marketing strategies for Medical Genetics across Latin America, covering key areas such as Cardiology, Neurology, Pediatrics, Women's Health, Reproductive Health, Ophthalmology, SaaS, Data, and Pharmacogenomics. 🔹 Key Contributions:
Led cross-functional initiatives to drive awareness and adoption of genetic testing solutions.
Strengthened partnerships with healthcare professionals, patient advocacy groups, and NGOs.
Spearheaded digital marketing efforts, corporate events, and strategic collaborations to achieve business objectives.
InvitaeInternational Marketing Manager (Onco & Non-Onco) - Latin America
Jan. 2021 - Apr. 2022Rio Grande do Sul, BrazilAdvocated for affordable and accessible genetic testing in Latin America, promoting the democratization of genetic information for Cardiology, Neurology, Pediatrics, Women's Health, Reproductive Health, and Oncology (Germline and Somatic). 🔹 Key Contributions:
Designed and implemented an integrated marketing plan to meet ambitious growth goals.
Pioneered a 360° marketing approach, focusing on agile implementation and innovation.
Built and maintained strong relationships with physicians, thought leaders, medical associations, and advocacy groups to drive community engagement and brand trust.
Collaborated with multidisciplinary teams to enhance regional market presence and customer engagement. Skills: Integrated Marketing Strategy | Stakeholder Engagement | Partnership Development | Agile Marketing Implementation
FLIR SystemsRegional Marketing Manager - Latin America
Nov. 2018 - Jan. 2020Sorocaba, BrazilAs Regional Marketing Manager for Latin America, I spearheaded the development and execution of product category strategies that aligned with revenue, profitability, and market share goals. I successfully managed end-to-end brand operations, including public relations, media planning, advertising, content creation, campaigns, and event coordination, while implementing comprehensive B2B and B2C marketing programs across diverse channels. My role required an analytical approach to market research, enabling me to identify unmet customer needs and harness emerging industry trends to drive growth. During my tenure, I achieved significant milestones, including generating over 1 million social shares, reaching 317 million online readers, and securing 450 million coverage views in just nine months, dramatically enhancing brand visibility. I also expanded the Latin American customer database by 45% through targeted events and campaigns. My strategic cost management resulted in a 15% reduction in expenses by leveraging cost-benefit analyses and effective supplier negotiations, demonstrating my ability to balance impactful marketing initiatives with financial efficiency.
ConvaTecDigital Marketing Executive - Latin America
Jan. 2014 - Mar. 2018São Paulo, BrazilReporting directly to the Vice President for Latin America, I led digital marketing strategies for a diverse range of healthcare categories, including wound care, ostomy care, continence and critical care, infusion care, and rare diseases. My role involved managing international events such as congresses, trade shows, and strategic meetings while repositioning the brand as a cutting-edge digital platform. I delivered significant results, including the successful implementation of an award-winning Digital Marketing Innovation Plan. I achieved substantial growth in website traffic and customer base, enhanced ROI through integrated marketing communications, and drove significant improvements in social media engagement and organic reach, strengthening the brand's digital presence across the region.
Jamieson GroupExecutive Assistant to the VP | Business Development - South America
Aug. 2012 - Jan. 2014NSW, AustraliaReporting to the Senior Vice President for South America, I developed and implemented a strategic marketing plan that successfully enhanced website traffic, increased registrations, and significantly boosted Marketing Qualified Leads (MQLs). Through data-driven decision-making, effective campaign management, and refined SEO strategies, I improved market engagement and strengthened lead generation efforts, contributing to the company's growth across the region.
Business Partners ConsultingExecutive Assistant to the CEO | Business Development - Latin America
Sep. 2011 - Jul. 2012São Paulo, BrasilI played a strategic role in supporting business development efforts across Latin America. I spearheaded the implementation of omnichannel communication strategies, which enhanced engagement and bolstered lead generation. My responsibilities included optimizing budget allocations, overseeing innovative content creation, and driving demand generation initiatives that expanded the company’s market influence while ensuring cost efficiency.
BBT Marketing CollectiveFull Stack Marketer Consultant
Aug. 2010RemoteAt BBT Marketing Collective, I specialize in delivering tailored CMO-as-a-Service solutions, combining creativity and data-driven insights to design impactful marketing strategies and build compelling brand narratives. 🔹 Notable Achievements:
Successfully led marketing initiatives for renowned global brands, including Boston Scientific, EA Sports, Adyen, Converse, Levi Strauss & Co., Rede Globo, Grupo Bandeirantes de Comunicação. 🔹 Industry Expertise:
Healthcare, financial services, hospitality, luxury goods, sports, entertainment, NGOs, government, and communication agencies. 🔹 Core Competencies:
Marketing Strategy: Digital and traditional marketing
Brand Building: Brand strategy and storytelling
Customer Engagement: Community engagement and customer experience
PR & Media: Public relations, media planning
Analytics & Innovation: Advanced analytics and innovative solutions
JACOBS DOUWE EGBERTSMarketing & Commercial Ops EA - Latin America
Aug. 2010 - Aug. 2011Barueri, São PauloReporting directly to the Board of Directors (Commercial, Marketing, Sales & OOH), I developed and implemented comprehensive communication and innovation strategies for both internal and external stakeholders. I managed the creation of communication materials, ensuring alignment with brand positioning and creative direction, and optimized strategies for customer engagement and out-of-home (OOH) cycles. I oversaw the Commercial & Marketing Committee, effectively managing budgets and coordinating demand assessments and customer insights analysis. By implementing multi-channel digital strategies, I drove significant brand growth and successfully executed product launches and events, strengthening lead generation and enhancing overall market presence.
Dufry GroupCorporate Executive Assistant - Latin America
Feb. 2007 - Jul. 2010Rio de Janeiro, BrazilIn this strategic role, I supported the CEO and Board of Directors, blending strategic marketing, event management, corporate communications, and government relations across Latin America. My efforts in coordinating significant marketing projects and high-profile events were pivotal in elevating the company’s regional profile and strengthening relationships with key corporate and governmental stakeholders.
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