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Work Background
AdvidityFounder & CEO
Aug. 2023West Midlands, England, United Kingdomadvidity was born out of my acknowledgement of the gap within the education aspect of the creative industry. Young creatives want to get their foot in the door but are often discouraged and neglected with the current avenues to success being so stringent which is becoming more evident as research shows the younger generation are less engaged with the current ways of working and living. advidity is to assist the next generation of creatives in gaining experience and opportunities within the industry by partnering with businesses to provide experience, access to tangible resources, training, and a supportive community for growth and connection within a freelance capacity, so they can be their own boss and work as they please, prioritising their own personal lives and mental health - which is so important in this day and age. We want to support young creatives who do not feel seen or heard and provide them with a experience that will get them ready for independence.
S. the agencyFounder
Oct. 2022Dedicated business growth partners. By blending behavioural, technological, and performance insights, we craft customer-centric strategies that resonate with audiences and propel brands towards their full potential.
Bauer Media Group - AcademyBauer Academy Freelance Programme Lead
Nov. 2021London, England, United KingdomProgramme lead for the advertising and media executive apprenticeship standard teaching learners from Ogilvy, M&CSaatchi, IPG Mediabrands the next generation of advertisers across the UK.
ShootMediaPart Time Account Manager
Oct. 2021 - Jun. 2022London, England, United KingdomFreelance account manager working on all things ad trafficking for The Walt Disney Company.
Novus Via ManagementHead of Client Partnerships
May. 2021 - Jul. 2022London, England, United Kingdom
AIM AWARDS TRAINING LTDApprenticeship Developer & Assessor
Oct. 2019I identified there was a gap in the market for advertising and media training for young people so i contacted the IPA, this resulted in me working on the development and delivery of the new advertising and media executive apprenticeship standard. My role includes analysing and reviewing the End Point Assessment as well as assessing future apprentices when they finish their apprenticeship.
BBJ&KSenior Account Manager
Jul. 2018 - May. 2021BirminghamMy role requires me to work closely with clients exceeding their needs and requirements as well as forming strong relationships with media suppliers to negotiate the best deals on behalf of our clients. My main duties include formulating marketing campaigns and strategies, working closely with the campaign delivery team to ensure campaigns run efficiently as well as research and planning to understand clients consumers.
BBJ&K LTDAccount Executive
Nov. 2017 - Jul. 2018Birmingham, United KingdomMy role is to provide support to my account manager with both client interaction and campaign strategy. I work on multiple accounts and my main duties include producing media landscapes and campaign plans as well as managing campaign effectiveness and campaign deadlines to ensure all artwork and information is delivered and posted on time. Weekly reporting on campaign activity through the creation of look books and digital reports which includes print, press, radio, VOD, TV, digital and OOH.
BBJ&KJunior Account Executive
Dec. 2016 - Nov. 2017Birmingham, United KingdomMy role is to provide junior level account management for clients, this includes providing support on client briefs before going to the account management team for sign off. My main duties include producing media landscapes and campaign plans as well as managing campaign deadlines to ensure all artwork and information is delivered and posted on time.
Weekly reporting on campaign activity through the creation of look books and digital reports which often include print, press, radio, VOD, TV, digital and OOH.
Requesting availability from OOH contractors for clients.
Creating presentations and collating information from media owners for client pitches and media plans.
Communicating new media opportunities.
Mapping and research.
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