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Work Background
Staples StoresSr. Manager, CRM
Apr. 2023 - Nov. 2024Greater Boston
Visual Blasters | FlipaClipSenior Lifecycle Marketing Manager
Apr. 2022 - Jan. 2023Remote
TophatterMarketing Manager, Retention & Lifecycle
Sep. 2021 - Mar. 2022RemoteResponsible for creating, setting, and building our customer lifecycle marketing strategy, and execution.
• Build out existing retention framework and optimize customer lifecycle strategy and segmentation and personalization modeling CRM campaigns and customer communications.
• Manage of cohort development and analysis to build thorough retention strategies, developing promotional programs to drive return users and decrease payback period.
• Manage and execute weekly retention tactics to increase customer LTV.
• Analyze retention campaign data and run A/B tests to vet champion/challenger hypotheses to deliver campaign performance improvement.
• Develop and expand our top customer loyalty program
• Partner closely with product teams to support initiatives and improve user
experience.
SciPlay CorporationRetention Marketing Manager
Jan. 2018 - Sep. 2021Cedar Falls, Iowa, United StatesResponsible for driving continued engagement including onboarding and lifecycle for one of the largest social gaming companies. • Increased engagement by devising and implementing strategies across in-app messaging and CRM channels.
• Planned, executed, and analyzed customer retention campaigns through a variety of media, including mobile and canvas in-app communication, push notifications, emails, and social media pages. • Improved player involvement through full-cycle CRM promotions.
• Managed full-cycle CRM promotions including planning, budget, and risk management, through execution and post-promotion analysis. • Raised the level of all CRM reporting.
• Developed retention features within products. • Managed all marketing channels, including in-app messaging, email, social media pages, and push notifications. • Introduced and managed new channels.
Brownells, Inc.Marketing Analyst
May. 2016 - Dec. 2017Grinnell, IowaTook over direct supervisor’s responsibilities in providing insight and data to aid in marketing strategy and direction while continuing to drive sales and increase engagement.
• Provided insight and data to aid in marketing strategy and direction. • Introduced, implemented, monitored, and managed marketing automation platforms, including Marketo and SmarterHQ. • Improved testing results by conducting analysis of website behavior, including traffic sources and patterns, order volume, conversion funnel, navigation behavior, and product selection. • Provided customer insight and develops and reports on key performance indicators, across multiple channels and segments. • Participated in the preparation and delivery of analytic results and works cross-functionally to support all marketing channels. • Managed email marketing and social media advertising • Built marketing and promotional emails for prospects and customers. • Built and designed new responsive email templates as needed.
Brownells, Inc.Digital Marketing Associate
May. 2015 - May. 2016Grinnell, IowaDrove sales and increased customer engagement for one of the largest online store of gun parts and ammunition.
• Build marketing and promotional emails for prospects and customers. • Grew email engagement by planning, creation, dissemination, and continuous testing of promotional and transactional email strategies.
• Monitor, analyze, and report email commerce campaign results. • Monitor and manage email service provider, email subscription lists, and online. functionality.
Ken Wise Buick GMC HondaInternet Manager
Jun. 2014 - May. 2015Marshalltown, IowaHired to create and manage multi-channel marketing campaigns and website for a large auto dealership in Marshalltown.
• Increased foot traffic and online traffic through creating and managing promotions/artwork for all multi-channel marketing including social media, local newspapers, web, and radio. • Assigned sales representatives Internet sales leads.
• Responded to special technical and financial inquiries by sending to the appropriate resource, also following up with these customers in a timely fashion.
Signs by FisherIntern
Jan. 2014 - Jun. 2014Brooklyn, IowaPart of UNI Curriculum • Business designs for customers: t-shirts, vinyl, embroidery design and laser engraving
• Additional duties included: screen printing, vinyl prep and installation, and digitizing files for embroidery
• Assist in brainstorming of new ideas to advertise and market business in the local community.
KyogerWebmaster/ Marketing Intern
Apr. 2013 - Dec. 2013Cedar Falls, Iowa• Maintaining of all websites for clients and Kyoger
• Graphic Design
• Assist with Marketing Plan/Strategy
Waterloo Black HawksGame Night Intern
Oct. 2008 - Apr. 2013Waterloo, Iowa AreaDuring my time as an Intern I would greet and interact with fans and other patrons to help enhance their experience with the Waterloo Black Hawks Hockey Team and Organization as well as help execute promotions during games. I would also assist with the setup and tear-down for game nights, on ice contests, concourse elements, and door giveaways.
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