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Work Background
PropertyBotCo-Founder + Product Leader
Jan. 2024 - Nov. 2024San Rafael, California, United StatesLed the early-stage development of a real estate automation startup from concept to prototype. Built a network of strategic partners and prospective customers, conducted market and user research, and performed in-depth competitive analysis. Explored funding sources, developed user personas and journey maps, and created detailed use cases to shape the product vision. Developed the product requirements document (PRD), designed a clickable prototype, and collaborated on our MVP roadmap. Additionally, directed the branding and positioning strategy to align with our target market and business goals. We made a strategic decision not to pursue the product to market, the experience sharpened my ability to validate ideas quickly, align product strategy with user needs, and lead early-stage innovation efforts.
Self-employedStartup Advisor + Strategist
Feb. 2023San Francisco Bay AreaAs a Startup Advisor and Strategist, I partner with early-stage startups to refine their product offerings and achieve market fit. By leveraging comprehensive market research and strategic planning, I guide teams towards user-centric product development, fostering operational excellence and team growth. My focus is always on integrating Product/UX Design into core strategies ensured that startups were well-positioned for success.
IMAIGE AIHead of Product + Design
Nov. 2020 - Apr. 2023San Francisco Bay AreaImplemented cross-functional Product and UX initiatives, including extensive product design of the Photofetcher Ai demo prototype. Developed and managed the initial design system, establish workflows, team meetings cadence and strategy for both Design and Product. Determined product value and viability to align and achieve business goals, developed operational processes and conceived and wrote initial Imaige AI’s AI ethics framework.
Burning Man ProjectSr. Product Design + Design Ops Manager / Product Manager / Engineering Manager
Mar. 2020 - Oct. 2020San Francisco Bay AreaResponsible for developing, mentoring and managing the Product Design team. Introduced and strategized best practices around product design and user centric design. Managed internal and participant-facing software development, scaled internal teams, and established organizational design vision. With a deep design and product management background I determined a products value, viability, and usability to achieve the business goals all the while keeping in mind the unusual business position that Burning Man is.
Burning Man ProjectSr. Product Design + Design Ops Mgr / Product Manager
Dec. 2018 - Mar. 2020San Francisco Bay Area
Burning Man ProjectSr. Product Design Mgr / Product Manager / Engineering Manager
Sep. 2011 - Dec. 2018San Francisco Bay Area
Burning Man ProjectSr. Producer / Product Owner
May. 2011 - Sep. 2011San Francisco Bay Area
Move, IncSr. User Experience Designer
Nov. 2010 - Jul. 2011As a Sr. User Experience Designer for Move.com & Realtor.com my role was to support both the UED and Product Teams to focus on a variety of different research studies, focusing on multivariate user testing that spanned the product development lifecycle. We planned and determined the best methods and design studies, iterated on actionable findings and ongoing executive reports. Additionally I worked as the lead User Experience/Interaction Designer on Move.com’s first release of the Windows Mobile 7 version of their mobile application. Move was one of the first companies asked to produce their app for the Windows Mobile platform and it was still very much in it’s beta release phase. With limited documentation we were able to produce an app that garnered high marks at the official release at Microsoft.
Yahoo!Senior Studio Manager (Design Ops): Front Doors + Ideation
Jul. 2008 - Jul. 2010Sunnyvale, CAAs the Sr. Studio Manager (Design Ops) of the Front Doors (Yahoo! Home Page, Toolbar, My Yahoo!, etc.) UED team I provided day to day support, production management, fostered team building and cultivated team culture. This included scheduling, resource allocations and tracking production projects, kickoffs, reviews, approvals, and final releases. A key responsibility was driving and building a strong network between Design, Product and Engineering as well as supporting the design team with both personal and professional development.
EMC CreativeDirector Of Web Services
Sep. 2004 - Dec. 2007Danville, CAResponsible for the strategic development and creative direction for web and digital marketing and communication. Coached account executives on new media and trends. Developed processes and integrated best practices with the in-house creative and development team. Responsibilities also included project budgets, timelines and client management.
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