Registered Deposit Brokers Association (RDBA)Communications & IT Officer
Aug. 2013Barrie, ON• Management of all online assets for the association • Procurement, interviewing and recommendation of information technology vendors • Project coordinator for various custom software product design projects • Prioritization of outsourced software development using project management software • Expository and persuasive copy writing for websites and email marketing campaigns targeting multiple audiences • Expert knowledge of MailChimp email marketing software including audience segmentation and software integrations • Website design using HTML, CSS and WordPress • Custom reporting using SQL Management Studio and Microsoft Excel • Google Analytics implementation and reporting • Business application user interface (UX) design for a custom, members-only, access controlled e-commerce website • Experience with migration from open-source CMS website to custom .NET business application • Business analysis of the Canadian client name deposit industry • Strong knowledge of relevant financial industry compliance legislation and guidelines