Men's Health/Menshealth.comAssociate Publisher, Integrated Marketing | Exec. Director, Integrated Marketing | Dir., Promotion
Jan. 2004 - Dec. 2018New York, New York, United StatesMy years at Men’s Health were a time of incredible learning, career growth, and accomplishment, which I categorize in three chapters. CHAPTER ONE, REINVIGORATE – A former boss was leading the marketing team at Men’s Health. She and the rest of the executive leadership knew that the brand was strong and could take a leadership position in the market. But they needed to bring in the necessary talent to level up the brand. I was part of that first wave of outside experts who helped start to shift the perception of Men’s Health and Rodale. My role was to raise the standards, invigorate, and grow the team of marketing managers who worked in partnership with the sales team. • Led the development of new lifestyle proposal language and templates that began to move Men’s Health outside the limits of the “health” category. • Introduced new programs including a luxury healthy lifestyle event platform that consistently drove $1.5- $2million in brand revenue each year CHAPTER TWO, GROW OUR POSITION – As my skills and sphere of influence expanded, my management role grew to cover a fifteen-person team that handled marketing and special events across digital, mobile, print, and emerging platforms for Men’s Health, and two years for Women’s Health, too. • Drove the expansion of my team’s video capabilities and output
• Executive produced a three-part television series tied to Men’s Health’s international event platform
• Launched brand’s first advertiser-driven custom mobile app
• Secured the first national men’s retail program partnership Walgreen’s CHAPTER THREE, TAKE THE LEAD – My third chapter began as I took on the Associate Publisher role, which acknowledged my strategic work, teaching, and team leadership over the years. • Generated $2.8M in first-year incremental revenue by conceiving and assembling the brand’s first influencer network
• Founded and spearheaded award-winning, three-city national event platform, the Men’s Health URBANATHLON®, with $2.2M P&L