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Work Background
CANABESPOKE EVENTSCreative Director & Founder
Jan. 2022 - Jan. 2025Dominican Republic, Punta CanaBespoke Lifestyle Events based on Craft Cocktails.
The Grange Bar & Eatery NYCBusiness Owner
Jun. 2014 - May. 2022New York, New York, United StatesRestauranteur
THE EDRINGTON GROUP LIMITEDKey Account Manager
Aug. 2011 - Nov. 2012NYC
De Palma EnterprisesSenior Executive Account Manager
Mar. 2010 - Jul. 2011NYCLed day-to-day client communications and strategic planning across multiple high-profile accounts, ensuring brand alignment and consistent messaging. Secured earned media placements in top-tier outlets through tailored pitching strategies, media relationships, and newsworthy storytelling. Crafted press releases, media kits, briefing documents, and executive messaging tailored to diverse industries and audiences. Managed influencer partnerships, brand collaborations, and product launches from concept to execution. Analyzed campaign performance metrics and provided data-driven insights through weekly reports and media monitoring tools. Oversaw junior team members, reviewed content for quality and tone, and ensured timely delivery of client deliverables. Cultivated strong media relationships and stayed ahead of industry trends to proactively identify press opportunities.
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